What to do when your website content doesn’t convert leads
What to do when your website content doesn’t convert leads
You’ve designed your website following SEO best principles. Web traffic is up. And yet, the phones are silent. Tumbleweeds roll through your salespeople’s inboxes. What gives? It’s simple. Your website content development strategy isn’t primed for conversion.
5 Ways to Convert Marketing Leads to Sales Opportunities
5 Ways to Convert Marketing Leads to Sales Opportunities
The No. 1 reason SMB companies abandon their lead generation strategies is that they don’t believe they got results. Companies invest time and money, but when they look back on their sales results, they can’t attribute closed sales directly to...