Kendra Olney Lee

All posts by Kendra Olney Lee

Revenue Generator Kendra Lee is author of The Sales Magnet and founder of KLA Group, a sales consultancy and marketing agency that helps MSPs get seen, get heard, and get traction in their markets.

LinkedIn
10 essentials to creating the ultimate LinkedIn company page

10 essentials to creating the ultimate LinkedIn company page

With 930 million members on LinkedIn, your company page isn’t just a place to post pictures from the company picnic. It is also your virtual handshake to a global audience. This is your opportunity to make a lasting impression and...

/ October 31, 2023
10 Hunter Sales Skills for MSPs
Ten essential sales hunting skills for MSPs

Ten essential sales hunting skills for MSPs

Sales hunting is a critical role for managed service providers (MSPs). The first sales role most MSPs hire is an appointment setter or an outside salesperson whose primary responsibility will be prospecting for new clients. Before you hire, it’s important...

/ August 10, 2023
converting MSP website
Understanding the 2023 sales landscape to achieve optimal success

Understanding the 2023 sales landscape to achieve optimal success

In this 2023 sales landscape, your sales pipeline needs to grow. The sales cycle extends more than it has in the past two years. Prospects are disappearing. You’re tracking behind on critical metrics. Now you’re trying to figure out how...

/ July 24, 2023
Getting past the myths: why MSP sales reps fail

Getting past the myths: why MSP sales reps fail

I frequently hear managed service providers (MSPs) lamenting that they aren’t getting enough sales, and they don’t know why. They want to fire their salesperson and start over. There are several areas to examine before making drastic changes in situations...

/ July 13, 2023
This is the #1 reason lead generation doesn’t work

This is the #1 reason lead generation doesn’t work

The number one reason b2b lead generation doesn’t work is not what you think. As a business owner, you want to get more leads from your email campaigns, events and webinars, SEO, and Google Ads. That’s to be expected. You’re investing time and resources. You’re planning your...

/ April 13, 2023 / 7 Comments
Ask an MSP Expert: When to use lead generation campaigns vs. sales prospecting

Ask an MSP Expert: When to use lead generation campaigns vs. sales prospecting

Q: I’m looking to grow my MSP business. What is the most effective way to grow my presence in the market and where should I invest my efforts? I frequently recommend using lead generation, and then in the next breath...

/ March 21, 2023
When to use lead generation campaigns vs sales prospecting

When to use lead generation campaigns vs sales prospecting

I frequently recommend using lead generation, and then in the next breath mention sales prospecting when we’re defining new business development strategies and building client campaigns. When it comes to lead generation vs sales prospecting activities, I’ve realized that business owners –...

/ January 19, 2023
10 simple games to make sales prospecting fun (seriously)

10 simple games to make sales prospecting fun (seriously)

You’ve probably heard that in sales prospecting, it takes reps 10 “no’s” to get one “yes.” I think that number is outdated. In today’s market, it can take 40 voicemails to reach a live person and dozens of emails to yield a...

/ January 10, 2023 / 7 Comments
What to do when your website content doesn’t convert leads

What to do when your website content doesn’t convert leads

You’ve designed your website following SEO best principles. Web traffic is up. And yet, the phones are silent. Tumbleweeds roll through your salespeople’s inboxes. What gives? It’s simple. Your website content development strategy isn’t primed for conversion.

/ November 9, 2022
random acts of marketing
5 Ways to Convert Marketing Leads to Sales Opportunities

5 Ways to Convert Marketing Leads to Sales Opportunities

The No. 1 reason SMB companies abandon their lead generation strategies is that they don’t believe they got results. Companies invest time and money, but when they look back on their sales results, they can’t attribute closed sales directly to...

/ October 19, 2022 / 16 Comments