Why one “human” call to action on your MSP’s website is the right approach
Why one “human” call to action on your MSP’s website is the right approach
When was the last time you went to a website and handed over your email address to download a white paper, video, or eBook? You probably can’t remember. A few years back, sure, it might have made sense. These days,...
Five steps to collecting valuable customer testimonials
Five steps to collecting valuable customer testimonials
In my experience, a customer is only too willing to help a business they enjoy working with to be successful. Remember this statement, as you think of the right way to approach a customer. If done in the wrong way,...
The power of the service recovery paradox
The power of the service recovery paradox
Mistakes happen all the time in business. No one is perfect and can foresee every eventuality. Servers are misconfigured, connections go down, and patches are missed. Whilst the immediate effect and impact of a service failure may not be great,...
