PR advice for IT service providers: How to make your words matter
We have all heard the phrase, “It’s not what you say, it’s how you say it.” And the truth is both are equally important. Yet, there’s another question that many ignore, and that’s the why behind the comments we make...
Happy customers are great lead generators
As a successful MSP, you look to your peers for validation of a vendor, specific technology, or a new service model. Your customers do the same, and when they’re happy, business is good—and your marketing should be even better! There...
5 Tips for working with the press
Before the Internet, blogging, and social media, businesses relied heavily on advertising and public relations to build brand awareness. The joke among marketing leaders to clients was, “You either pray for space or pay for space—or both.” Fast forward from...
Define Your Purpose. Share Your Story.
Purpose-driven marketing is making headlines, differentiating companies and influencing deals daily. Take a look at the “Helpful Honda” campaign, or the “American Express Small Business” campaign. Both deliver a halo-effect around the respective brands and for good reason. What they...
A good MSP marketing plan is not a to-do list
Marketing isn’t a series of check boxes. It’s a way to engage, empower, and take actions that will create an exceptional experience and exceed business goals. And contrary to popular belief, it doesn’t require hundreds of thousands of dollars to...
The Art of Blogging in Four Simple Steps
In the late 1990s, what began as a way for people to keep an online diary of happenings in their personal lives blossomed into what is now referred to as “blogging.” Largely fueled by the decline in print journalism, organizations...
Simple steps for getting your MSP marketing on the right track
Yes, marketing is a pain point for most MSPs. But it doesn’t have to be. If you take the time to assess what you really need to get done, doing it will become that much easier. The fact is, no...
3 Things MSPs need to consider before writing a press release
As an IT service provider, building and communicating your brand effectively should be a top priority every day. It’s not a one-and-done effort. Branding is an integrated and ongoing part of doing business that every IT service provider needs to...
7 Things MSPs Need to Stop Saying to Their Customers
In an interview, presentation, or meeting, what you don’t say has significant impact on how your message is received and remembered. In fact, it’s often as important as what you do say. As an executive communications coach, I constantly remind our...
It’s time for MSPs to start shouting about their service
Two areas of business quickly differentiate great channel partners from the rest — Customer Service and Brand Recognition. Amazon CEO Jeff Bezos once said: “In the old world, you devoted 30 percent of your time to building a great service...
