All posts by Marie Rourke

As president and founder of WhiteFox, Marie is recognized throughout the IT channel for her straightforward, business-minded approach to channel marketing, PR and communications. With more than 15 years of experience in the IT channel, Marie is a friendly face at industry events and a respected advisor and colleague to many of the channel’s most innovative companies and business partners. Marie launched WhiteFox Marketing and Communications in 2005 with the vision of bringing channel relationships, marketing, PR and communications to the forefront of companies’ business growth strategies and tactics.

rebranding
IT service providers: Don’t wait another decade to rebrand

IT service providers: Don’t wait another decade to rebrand

If your business is evolving, your brand should be evolving faster. If you haven’t touched your brand in the last five to 10 years, it’s time. Stop what you are doing and look around. Do you have a brand that...

/ August 27, 2015
IT sales and marketing
Social media is a great “in” for IT sales and marketing

Social media is a great “in” for IT sales and marketing

Reports show that people want, and in many cases expect, businesses (like yours) to have a social media presence. When you don’t, it begs the question why not? If your social status is slim to none, it probably won’t make or...

/ July 29, 2015
3 simple ways for IT service providers to boost social media success

3 simple ways for IT service providers to boost social media success

Businesses (aka your customers) are becoming increasingly involved in social media. On average, businesses using social media spend nearly 2.5 hours a day on the varying platforms. And, studies show that more than 90 percent of businesses have some sort...

/ June 24, 2015
Simple MSP sales tips from top strategists

Simple MSP sales tips from top strategists

The past three weeks have been exciting and exhausting, jam-packed with a busy schedule of IT channel events. With so many events, it has been tough to take it all in, but the interesting conversations I had and lessons I...

/ May 20, 2015
purpose
IT service providers: How to find your purpose and own your brand

IT service providers: How to find your purpose and own your brand

What is your purpose? This is the single most important question every business must answer in order to effectively market and differentiate in today’s experience-driven marketplace. Forget everything else—vision, mission, values, brand pillars, operating principles, strategies, priorities. Get to the...

/ March 7, 2015