Month: August 2026
How to evaluate outsourced lead nurturing providers
Not all outsourced lead nurturing providers deliver the same value to MSPs and IT providers. Some generate meetings. Others help you build a healthier pipeline by improving qualification, strengthening sales and marketing alignment, and showing exactly where opportunities move or...
Cyber insurance is getting pickier: What MSPs need to know
A mainstay of American life is that after a disaster, insurance adjusters show up. Whether the damage is caused by wind, flooding, or hail, consumers simply want coverage. Insurers, however, examine the details, exceptions, and requirements before approving a claim....
How MSPs can reduce risk with Privileged Access Management (PAM)
Identity is the new attack surface. Microsoft’s Digital Defense Report found that identity-based attacks surged 32 percent in the first half of 2025, with more than 97 percent involving password attacks. Why PAM is a must-have For MSPs, the risk is amplified because technicians often have privileged...
Why your MSP’s social posts get zero engagement
You posted a “5 Cybersecurity Tips” graphic that you generated using ChatGPT last Tuesday. Three likes. Two are employees. One is your mom. Now you’re wondering if social media is even worth it for your MSP. The problem isn’t that...
Tech Time Warp: Were the Ashley Madison hackers doing a good deed?
The summer of 2015 was a long hot summer for millions of people — 36 million, in fact. That’s the estimated number of users registered on AshleyMadison.com, a dating website for married people. The site’s motto? “Life Is Short. Have...
Managed AI inference becomes the next big services market
As more organizations deploy artificial intelligence (AI) applications, a growing number are relying on managed AI inference servers to run them in production environments. A report published by The Futurum Group notes that by the end of 2025, the managed...
Why niching down feels risky (but is actually safer)
As an MSP, it can be easy to feel like you need to serve everyone. After all, the more clients you have, the better, right? But here’s the reality: People trust specialists, not generalists. And if you’re still on the...
The 3-2-1 backup rule isn’t enough anymore
For decades, the 3-2-1 backup rule has been the mainstay of data protection: keep three copies of your data, on two different types of media, with one copy stored offsite. It was a sound framework for a world where the...
Why your MSP isn’t getting inbound leads
I work with MSPs on sales and marketing every day, and Fox & Crow Group builds and sells both software and research that measures MSP marketing performance. With that bias stated right up front, the data is still the data....
Pioneers in Tech: Happy 80th birthday to Dr. Shirley Ann Jackson!
A very happy birthday to Dr. Shirley Ann Jackson, who turned 80 on Aug. 5. Jackson — whom Time magazine once called “perhaps the ultimate role model for women in science” — was the first Black woman to earn a...
