Robin Robins: How much is your time really worth?
I got a very funny e-mail inquiry a while back from a VAR right down the street from our office. Not funny “ha-ha,” but instantly funny to me because he wrote: “I have heard quite a bit about you from...
Robin Robins: Stop worrying about what other people think
“Never argue with stupid people. They will drag you down to their level and then beat you with experience.” —Mark Twain Oh, boy. I’ve gone off and offended someone. Again. Seems like that’s easier and easier to do these days—and...
How to do event marketing right – instead of trying to trap customers
“Keep your eyes wide open before marriage, half shut afterwards.” —Benjamin Franklin On CNN recently: Women selling their positive home pregnancy tests to other women on Craigslist for the purpose of trapping their boyfriends into marriage, most popular around military...
Robin Robins: There is no shortcut to improving your business
Productivity Tip: Put “eat chocolate” at the top of your list of things to do today—that way you know you’ll get at least one thing done. A guilty pleasure of mine is watching HGTV. My favorite show currently is Love...
Robin Robins: Profiting From Problems
The best customers for us are the ones that present us with a new problem, because chances are, if one customer has that problem, 100 more have it, or 1,000, or 10,000. So you start thinking about solution development...
Robin Robins: Starting with the right premise
The other day I was driving to my chiropractor when I noticed another burger joint had opened up replacing a previous restaurant that sold—you guessed it—burgers. I suppose the other one failed and was forced to shut its doors like...
What to do when EVERYTHING goes wrong and problems abound
Earlier this year Starbucks CEO Howard Schultz was harpooned by the media and customers for the poorly conceived “Race Together” campaign that encouraged baristas and store managers to engage customers in conversations about racial tension and inequality by writing #RaceTogether...
