Robin Robins

All posts by Robin Robins

Robin Robins is the CEO and Founder of TechnologyMarketingToolkit.com, the largest sales and marketing consulting firm in the IT channel, specializing in sales-generating marketing campaigns for MSPs, VARs, and solution providers. To date, over 7,000 IT services firms have enrolled in one or more of her programs. Visit her website for more information and to request a free one-on-one marketing consultation and marketing roadmap for your IT services firm.

How to put more jingle in your pocket by staying in touch with your clients

How to put more jingle in your pocket by staying in touch with your clients

I have long stated and taught the importance of FREQUENT and MEANINGFUL communication with your clients, as well as key strategic partners and centers of influence (association directors, sponsors, referral partners, etc.). Practically every business I know fails to do...

/ January 23, 2019
Why you shouldn’t fear the word “No” when selling

Why you shouldn’t fear the word “No” when selling

The following is an example of a question that I get from MSPs FREQUENTLY: “Once I get the contact on the phone, say the CEO, he or she will usually say, ‘Yes, I got your information and passed it on...

/ December 28, 2018 / 1 Comment
How easily are you FOOLED by a rookie in an expert’s costume?

How easily are you FOOLED by a rookie in an expert’s costume?

John Edwards, the psychic medium known for talking to people’s dead relatives, makes millions selling tickets to two-hour events all over the world. At these events, he performs (key word: PERFORMS) his psychic feat to people wanting to believe in...

/ November 30, 2018 / 1 Comment
Robin Robins: A big, misunderstood secret to premium pricing in your IT business

Robin Robins: A big, misunderstood secret to premium pricing in your IT business

When you want to show how filthy rich and successful you are, details matter. That’s why you need to have gold-plated staples, sold in packs of 24 for $175. Or how about a Tiffany tennis-ball-canister … for $1,500? And if...

/ October 17, 2018
Robin Robins: How to automatically increase sales by making it easier to buy

Robin Robins: How to automatically increase sales by making it easier to buy

One night in 1936, Sylvan Goldman, owner of the Humpty Dumpty supermarket chain in Oklahoma, sat in his office trying to figure out how to get customers to buy more groceries. Observing clients as they shopped, he noticed that many...

/ October 1, 2018
random acts of marketing
Robin Robins: Declare independence from random acts of marketing

Robin Robins: Declare independence from random acts of marketing

One of the biggest reasons people fail in marketing is that they never get beyond random, episodic campaigns to marketing assets built on SYSTEMS and PROCESS. The other day a marketing manager asked if we had any “summer” campaigns she...

/ July 25, 2018 / 1 Comment
Marketing campaign musts
Robin Robins: 10 marketing MUSTS for every campaign

Robin Robins: 10 marketing MUSTS for every campaign

The other day, as we were talking, a client shared with me an e-mail campaign sent out to close to 400 prospects WITH phone follow-up that generated a big fat ZERO. To be clear, not one of MY campaigns, but...

/ June 6, 2018
Shiny penny marketing
Robin Robins: The Shiny-New-Penny Syndrome

Robin Robins: The Shiny-New-Penny Syndrome

One of the 1,100+ Boot Camp attendees wrote a rather extensive note, providing feedback that the sessions were worthless and nothing of value could be gained or learned. She mentioned the “lack of new campaigns” as one of her main...

/ April 30, 2018
USP
Robin Robins: You’re NOT fooling anyone with your weak USP

Robin Robins: You’re NOT fooling anyone with your weak USP

At Technology Marketing Toolkit’s Rapid Implementation Workshop, we cover the USP, or unique selling proposition, in detail: what it is, what it is not, how to develop it, and how to use it in your sales and marketing to unseat...

/ March 28, 2018
close more sales
Robin Robins: Close more sales, unseat more competitors by becoming the LEAST RISKY choice

Robin Robins: Close more sales, unseat more competitors by becoming the LEAST RISKY choice

At Technology Marketing Toolkit, one of the most difficult things for our members to get their head around is the USP, or unique selling proposition. Without one, you’re pushing a rope uphill, fighting price sensitivity and the high hurdle of...

/ February 26, 2018