Robin Robins

All posts by Robin Robins

Robin Robins is the CEO and Founder of TechnologyMarketingToolkit.com, the largest sales and marketing consulting firm in the IT channel, specializing in sales-generating marketing campaigns for MSPs, VARs, and solution providers. To date, over 7,000 IT services firms have enrolled in one or more of her programs. Visit her website for more information and to request a free one-on-one marketing consultation and marketing roadmap for your IT services firm.

The three things MSP buyers are looking for that are not “low price”

The three things MSP buyers are looking for that are not “low price”

At Boot Camp, I shared the research I’d compiled on what clients want from their IT provider. This research was based on examining the responses to a testimonial request e-mail we have our MSP clients send to their best clients....

/ May 30, 2019
6 sales mistakes MSPs consistently make

6 sales mistakes MSPs consistently make

“Have you ever heard the phrase life is hard, but it’s harder when you’re stupid?” One of my favorite talk show personalities, Bill Handle, asks listeners this often. In my early days of selling, I earned the highest degree in...

/ April 24, 2019
Fortune-making truths about media, money, and marketing process

Fortune-making truths about media, money, and marketing process

Here’s a truth that many small business owners DON’T want to embrace, much less give recognition to: the more marketing media you can use simultaneously, the more money you’ll make. You’ll also be a LOT less vulnerable to an economic...

/ March 27, 2019
Getting 10 times the revenue from everything you do

Getting 10 times the revenue from everything you do

When I’m working with a client to plan their marketing action list, one of the things I always do is take a campaign they’re currently doing that IS working and see how I can increase the payout. Unfortunately, most people...

/ February 27, 2019
How to put more jingle in your pocket by staying in touch with your clients

How to put more jingle in your pocket by staying in touch with your clients

I have long stated and taught the importance of FREQUENT and MEANINGFUL communication with your clients, as well as key strategic partners and centers of influence (association directors, sponsors, referral partners, etc.). Practically every business I know fails to do...

/ January 23, 2019
Why you shouldn’t fear the word “No” when selling

Why you shouldn’t fear the word “No” when selling

The following is an example of a question that I get from MSPs FREQUENTLY: “Once I get the contact on the phone, say the CEO, he or she will usually say, ‘Yes, I got your information and passed it on...

/ December 28, 2018 / 1 Comment
How easily are you FOOLED by a rookie in an expert’s costume?

How easily are you FOOLED by a rookie in an expert’s costume?

John Edwards, the psychic medium known for talking to people’s dead relatives, makes millions selling tickets to two-hour events all over the world. At these events, he performs (key word: PERFORMS) his psychic feat to people wanting to believe in...

/ November 30, 2018 / 1 Comment
Robin Robins: A big, misunderstood secret to premium pricing in your IT business

Robin Robins: A big, misunderstood secret to premium pricing in your IT business

When you want to show how filthy rich and successful you are, details matter. That’s why you need to have gold-plated staples, sold in packs of 24 for $175. Or how about a Tiffany tennis-ball-canister … for $1,500? And if...

/ October 17, 2018
Robin Robins: How to automatically increase sales by making it easier to buy

Robin Robins: How to automatically increase sales by making it easier to buy

One night in 1936, Sylvan Goldman, owner of the Humpty Dumpty supermarket chain in Oklahoma, sat in his office trying to figure out how to get customers to buy more groceries. Observing clients as they shopped, he noticed that many...

/ October 1, 2018
random acts of marketing
Robin Robins: Declare independence from random acts of marketing

Robin Robins: Declare independence from random acts of marketing

One of the biggest reasons people fail in marketing is that they never get beyond random, episodic campaigns to marketing assets built on SYSTEMS and PROCESS. The other day a marketing manager asked if we had any “summer” campaigns she...

/ July 25, 2018 / 1 Comment