Robin Robins

All posts by Robin Robins

There is no doubt about it: Robin Robins has helped more MSPs and IT services businesses to double – even triple – sales, profits and MRR growth than any other marketing consultant in the IT services industry, period. As a trusted advisor to over 9,000 IT services business owners for over 18 years, Robin knows a thing or two about what it takes to grow sales, recurring revenue streams and a profitable client base for an IT services business. To discover how you can double your MSP leads, appointments and sales without spending a dime on marketing, go to www.toolitlive.com/double

Resolve to stop doing these things that hurt sales

Resolve to stop doing these things that hurt sales

It’s never too late to better yourself. Maybe you’re sticking to your resolution, maybe you’re not. But it’s not too late to start over… or start something new! Everyone wants to know what they should DO to be successful in...

/ January 14, 2020
Does your 2020 business plan include these critical details?

Does your 2020 business plan include these critical details?

The CORE of what I teach is summed up in a favorite quote from my long-term mentor Nido Qubein: “Who your customer is today is a piece of data; who your customer should be is a piece of strategy.” Yet,...

/ January 3, 2020
Are you overlooking the most valuable marketing asset in your organization?

Are you overlooking the most valuable marketing asset in your organization?

Harken unto me, as I reveal THE secret shared by highly successful entrepreneurs, sales professionals, and marketers that is completely missed by the masses. This is the difference between businesses that enjoy above-average results and the mediocre majority. What is...

/ November 4, 2019
Is “normal” behavior holding you and your business back from success?

Is “normal” behavior holding you and your business back from success?

This shocking statement just came in from the US National Library of Medicine regarding diets: “They all work…when you stick to them.” Back when I was teaching fitness classes, the most common question I would get was “What is the...

/ October 16, 2019
Getting the highest return on your marketing dollars

Getting the highest return on your marketing dollars

As we move speedily into the fourth quarter of the year, it’s time to look toward the year ahead and start planning our goals, and more importantly, how we’re going to achieve them. A recent consultation with a client for...

/ October 2, 2019
Are you missing new clients due to errors on your website?

Are you missing new clients due to errors on your website?

According to an article on SiteImprove, 131 of 135 websites analyzed (97 percent) had broken links and errors on their web page. The websites they focused on were all Fortune 1000 companies, who have the resources (money and staff) to...

/ August 20, 2019
Is outsourcing your marketing a good idea?

Is outsourcing your marketing a good idea?

I recently saw a website selling marketing services to MSPs that offered to “send out blurbs several times a week” via your company’s social media pages. Another offered to do “e-mail blasts” to your list. It got me thinking… is...

/ July 22, 2019
The three things MSP buyers are looking for that are not “low price”

The three things MSP buyers are looking for that are not “low price”

At Boot Camp, I shared the research I’d compiled on what clients want from their IT provider. This research was based on examining the responses to a testimonial request e-mail we have our MSP clients send to their best clients....

/ May 30, 2019
6 sales mistakes MSPs consistently make

6 sales mistakes MSPs consistently make

“Have you ever heard the phrase life is hard, but it’s harder when you’re stupid?” One of my favorite talk show personalities, Bill Handle, asks listeners this often. In my early days of selling, I earned the highest degree in...

/ April 24, 2019
Fortune-making truths about media, money, and marketing process

Fortune-making truths about media, money, and marketing process

Here’s a truth that many small business owners DON’T want to embrace, much less give recognition to: the more marketing media you can use simultaneously, the more money you’ll make. You’ll also be a LOT less vulnerable to an economic...

/ March 27, 2019