All posts by Tom Varjan

Tom “Bald Dog” Varjan designs and builds highly automated client acquisition systems for boutique IT service firms that enable them to attract better clients with more interesting projects at higher prices 24/7. He is one of the very few IT marketers/copywriters who is also a graduate computer engineer with 16 years of experience in the high-tech industry as an engineer, programmer, project manager and corporate tech buyer.

MSP marketing part 3: Special operations marketing

MSP marketing part 3: Special operations marketing

In part 3 of our journey in the land of MSP marketing, we look at MSPs with full specialization. In this scenario, using mining lingo, you have a very narrow specialization focus. You mine only for diamonds and are willing...

/ September 20, 2022
MSP marketing part 2: Maneuver marketing

MSP marketing part 2: Maneuver marketing

In Part 1 of this mini-series on MSP marketing, we looked at attrition marketing, the most basic form of marketing MSP services. Now in Part 2, we’ll take a trip in the world of maneuver marketing using the example of...

/ August 15, 2022
MSP marketing, like mining, comes in three forms – Part 1

MSP marketing, like mining, comes in three forms – Part 1

In the movie Patriot, Benjamin Martin, played by Mel Gibson, warns his comrades not to go muzzle-to-muzzle against the English army and still hope to win. It just couldn’t happen. Similarly, MSPs are better off not going head-to-head with their...

/ July 14, 2022 / 4 Comments
An overlooked way to boost MSP proposal acceptance rates

An overlooked way to boost MSP proposal acceptance rates

To improve their MSPs profitability, most firm leaders focus either on increasing sales volume or reducing fixed costs. Sadly, a one percent of sales volume increase adds only 3.2 percent, and a one percent fixed cost reduction adds only 2.3...

/ April 5, 2022 / 1 Comment