Tag: customer management

Customer management incentive programs help fuel MSP growth

Customer management incentive programs help fuel MSP growth

Managed service providers (MSPs) have always cared about customer retention—but now IT vendors are putting real incentives behind it. Amazon Web Services (AWS), for example, is introducing two updates to its partner program next year that reward MSPs for keeping...

/ January 1, 2026
Customer management incentive programs fuel MSP growth

Customer management incentive programs fuel MSP growth

Customer retention has always been a priority for managed service providers (MSPs), but IT vendors are now placing even greater emphasis on it—and backing that focus with financial incentives. Doubling down on customer retention Amazon Web Services (AWS), for example,...

/ December 18, 2025