Tag: specialization
MSP marketing part 3: Special operations marketing
MSP marketing part 3: Special operations marketing
In part 3 of our journey in the land of MSP marketing, we look at MSPs with full specialization. In this scenario, using mining lingo, you have a very narrow specialization focus. You mine only for diamonds and are willing...
MSP marketing part 2: Maneuver marketing
MSP marketing part 2: Maneuver marketing
In Part 1 of this mini-series on MSP marketing, we looked at attrition marketing, the most basic form of marketing MSP services. Now in Part 2, we’ll take a trip in the world of maneuver marketing using the example of...
