Many small-and-medium-sized businesses (SMBs) have had experiences with managed services providers (MSPs) in some capacity. Whether it’s through break/fix or via managed services contract, today’s SMB buyers are no longer a first time MSP buyer, but more likely an MSP ‘switcher’.
This means, they have a familiar MSP partner who can take care of their IT needs, provide them access to cloud services, respond to their user’s questions, and other ‘IT stuff’.
So, why do SMBs want to switch their MSP?
Sure, they may need to upgrade infrastructure or maybe complete another migration project, but that’s not the big problem.
Often, it’s due to a friction with their strategic initiatives in departments such as Sales, Customer Service, Human Resources, Marketing, and Finance, that are causing them to want to switch.
The MSP switcher has technology assets, maybe even too much of it, and they need a next level MSP to help them sort out the gap between their current state and where they want to be.
How can MSPs overcome the ‘switchers’ buyer’s journey?
In our upcoming webinar, An MSP’s guide to the ‘switchers buyer’s journey’, we invited Derek Marin, Founder of Simple Selling, to discuss the challenges of the ‘switchers’ buyer’s journey for MSPs and tips to capitalize.
Don’t put off registering for this webinar. It’s a great way to start planning for 2023.
Free webinar: An MSP’s Guide to the ‘switchers’ buyer’s journey
Date/Time: Tuesday, October 25, 2022 @ 11:00am ET
Photo: Avigator Fortuner / Shutterstock
