Amber Montgomery

All posts by Amber Montgomery

Amber Montgomery is a Content Marketing Associate at Barracuda MSP. With a sales background, Amber intends to bring what's worked in the past into creating content that can help MSPs grow their business. In her role at Barracuda MSP, she will focus on creating assets to enable MSPs in sales and marketing.

business development representatives
Ask an MSP Expert: How to empower your outbound callers

Ask an MSP Expert: How to empower your outbound callers

Managed service providers (MSPs) are always searching for ways to grow the success of their business development representatives (BDRs) and to empower them. The goal is to equip them with knowledge and hands-on opportunities to hone in on their outbound...

/ January 31, 2024
Ask an MSP Expert: How can I use ChatGPT for prospecting?

Ask an MSP Expert: How can I use ChatGPT for prospecting?

In a recent survey, 41 percent of respondents stated that while they use ChatGPT for other business initiatives, they haven’t used it for prospecting. Kendra Lee, president of KLA Group, shared some key tips during her webinar on how to...

/ December 27, 2023
Ask an MSP Expert
Ask an MSP Expert: How do seasoned MSPs outsmart threats?

Ask an MSP Expert: How do seasoned MSPs outsmart threats?

In this edition of Ask an MSP Expert, we look at how with the ever-evolving cybersecurity landscape, managed service providers (MSPs) must be vigilant. This includes ensuring their managed security service offerings are up to the task of protecting their...

/ November 30, 2023
CRN Women on the Rise list includes a familiar name

CRN Women on the Rise list includes a familiar name

Every year, The Channel Company (CRN) recognizes a group of outstanding women on the rise who are reaching new heights at their company while putting partners first. This year we are excited to share that Kirsten Vogelsang, Partner Marketing Specialist at...

/ November 27, 2023
cybersecurity
30 tips for Cybersecurity Awareness Month 

30 tips for Cybersecurity Awareness Month 

In collaboration with the National Cybersecurity Alliance, the National Cybersecurity Division of the Department of Homeland Security has been recognizing National Cybersecurity Awareness Month every October since 2004. The goal is to educate individuals and businesses on cyber risks and...

/ October 11, 2023
Cold-calling
Ask an MSP Expert: Mastering cold-calling in 2023

Ask an MSP Expert: Mastering cold-calling in 2023

As a managed service provider (MSP), you are constantly looking for ways to grow your business. Many are using cold-calling, a standard sales outreach technique, to mine for more business.  However, it’s no secret that many grapple with the perceived...

/ September 27, 2023
Ask an MSP Expert: Top sales and marketing strategies to navigate a cautious market 

Ask an MSP Expert: Top sales and marketing strategies to navigate a cautious market 

The uncertain economy has many MSPs seeing fewer leads in their sales funnel as well as a longer sales cycle with extended negotiation rounds. The changes in prospect behaviors are impacting MSP business growth projections. To overcome this, Kendra Lee,...

/ June 8, 2023
Women of the Channel – keys to success for channel partners in 2023 

Women of the Channel – keys to success for channel partners in 2023 

This week, CRN, a brand of The Channel Company, announced the highly respected Women of the Channel list for 2023. We are excited to share that a total of five Barracuda team members made this prestigious list! These highly accomplished...

/ May 8, 2023
Ask an MSP Expert: How to get the most out of cold-calling in 2023

Ask an MSP Expert: How to get the most out of cold-calling in 2023

Cold-calling, a method to solicit prospects to learn more about one’s business, is an outbound sales tactic that is used by every business, including MSPs (managed service providers). It can be effective when done correctly, however, many people feel like...

/ April 19, 2023
Ask an MSP Expert: How to attract new clients during an economic downturn 

Ask an MSP Expert: How to attract new clients during an economic downturn 

As the economy starts to slow down, managed service providers (MSPs) may begin to feel its effect in maintaining their sales, let alone trying to grow. The slowing of the economy also means a tougher market, however, with the right...

/ April 5, 2023