Ask an MSP Expert: Mastering cold-calling in 2023
As a managed service provider (MSP), you are constantly looking for ways to grow your business. Many are using cold-calling, a standard sales outreach technique, to mine for more business. However, it’s no secret that many grapple with the perceived...
Ask an MSP Expert: Top sales and marketing strategies to navigate a cautious market
The uncertain economy has many MSPs seeing fewer leads in their sales funnel as well as a longer sales cycle with extended negotiation rounds. The changes in prospect behaviors are impacting MSP business growth projections. To overcome this, Kendra Lee,...
Women of the Channel – keys to success for channel partners in 2023
This week, CRN, a brand of The Channel Company, announced the highly respected Women of the Channel list for 2023. We are excited to share that a total of five Barracuda team members made this prestigious list! These highly accomplished...
Ask an MSP Expert: How to get the most out of cold-calling in 2023
Cold-calling, a method to solicit prospects to learn more about one’s business, is an outbound sales tactic that is used by every business, including MSPs (managed service providers). It can be effective when done correctly, however, many people feel like...
Ask an MSP Expert: How to attract new clients during an economic downturn
As the economy starts to slow down, managed service providers (MSPs) may begin to feel its effect in maintaining their sales, let alone trying to grow. The slowing of the economy also means a tougher market, however, with the right...
Ask an MSP Expert: How to build a prospecting plan to achieve your goals
With the start of a new year, many MSPs are looking for new ways to grow their business. Truth be told, there’s no secret weapon out there that can help you grow your business. However, honing-in on your sales strategy...
Ask an MSP Expert: How to convert website visitors into leads
In a recent webinar with Barracuda MSP, Kendra Lee, president and founder of KLA Group, shared 5 steps that can help convert website visitors into leads. During the webinar, Kendra highlighted strategies that MSPs can leverage to generate traffic to...
Is your website optimized, MSPs?
As an MSP, your website is your primary marketing tool, and it is important to capitalize on Search Engine Optimization (SEO) to maximize the effectiveness of this primary marketing tool. According to Raj Khera, a three-time CEO, author, and SEO...
An MSP’s guide to the ‘switchers’ buyer’s journey
Many small-and-medium-sized businesses (SMBs) have had experiences with managed services providers (MSPs) in some capacity. Whether it’s through break/fix or via managed services contract, today’s SMB buyers are no longer a first time MSP buyer, but more likely an MSP...
Ask an MSP Expert: Best practices for cybersecurity hygiene
Many managed service providers (MSPs) already know that cybersecurity is essential in today’s digitally transformed business environment. However, cybersecurity may have a different meaning depending on who you are speaking with inside your customer’s organization. To get the best advice...
