Ask an MSP Expert: How to generate authentic AI prospecting content
The rise of artificial intelligence (AI) has created challenges for businesses striving to find the right balance between operational efficiency and preserving a personal touch in their communications. Kendra Lee, founder of the KLA Group and a recognized expert in...
Ask an MSP Expert: Unlocking the power of AI for marketing
As managed service providers (MSPs) continue to explore the potential of artificial intelligence (AI), many are asking the innovative ways they can integrate AI into their operations. Logan Ochitwa and Andrew Down from Vendasta recently shared valuable insights in a...
Top highlights of 2024 on SmarterMSP.com
2024 has been a busy year for SmarterMSP.com. Our team has curated content to help managed service providers (MSPs) enhance their business, sales, and marketing strategies, stay ahead of emerging trends and cyber threats, and, most importantly, prioritize customers. As...
The top viewed Cybersecurity Threat Advisories in 2024
2024 was a standout year in cybersecurity. With over 130 Cybersecurity Threat Advisory issued, SmarterMSP.com reflects on the most viewed emerging threats by our audience. From targeted industry attacks to zero-click vulnerabilities and high CVSS flaws, here are the top...
Ask an MSP Expert: Key strategies to converting leads
Converting leads into sales pipeline is an art, and it starts with the initial conversation you have with a lead. Whether you opt for a phone call or email, the timing and approach are key factors in moving the lead...
A familiar name makes the CRN’s Women on the Rise List
The annual Channel Company (CRN) Women on the Rise List, which puts the spotlight on rising stars who drive success through partner focus, business smarts, and collaboration, was posted recently. It was exciting to have our very own Aisha Eugene,...
Partner Spotlight: Redesigning the security mix to address evolving needs
M.IT Connect, a long-time managed service provider (MSP) from Hallstadt, Germany, was faced with challenges managing their previous firewall solution. Not only was it difficult to manage, but it lacked the scalability required to meet clients’ evolving needs. As their...
Ask an MSP Expert: How can pentesting add value to an MSP security service offering?
In today’s cybersecurity landscape, many MSPs are looking to add penetration testing (pentesting) to their service offering. Pentesting is a simulated cyberattack on a system, network, or application to find vulnerabilities before real hackers can exploit them. It helps organizations...
Ask an MSP Expert: Unlock the secrets to creating a high-impact landing page
Creating a high-converting landing page is essential for any business looking to drive meaningful engagement and form fills. Whether you’re promoting a product, offering a service, or collecting leads, the design and content of your landing page can make all...
Take action! 30 Essential tips to boost your cybersecurity
October, declared as Cybersecurity Awareness Month, is the perfect time to revisit and reinforce your cybersecurity strategies, ensuring both you and your customers stay safe from the latest digital threats. Since 2004, the National Cybersecurity Division of the Department of...
