Tag: Marketing

It’s time to rethink your marketing strategy MSPs

It’s time to rethink your marketing strategy MSPs

In a recent article, MSP lead generation failures, I talked about some of the common challenges I hear from MSPs. They want “more blogs”, “more advertising budget”, and “more more more” of things that haven’t worked well in the past,...

/ October 25, 2022
An MSP’s guide to the ‘switchers’ buyer’s journey

An MSP’s guide to the ‘switchers’ buyer’s journey

Many small-and-medium-sized businesses (SMBs) have had experiences with managed services providers (MSPs) in some capacity. Whether it’s through break/fix or via managed services contract, today’s SMB buyers are no longer a first time MSP buyer, but more likely an MSP...

/ October 17, 2022
MSP marketing, like mining, comes in three forms – Part 1

MSP marketing, like mining, comes in three forms – Part 1

In the movie Patriot, Benjamin Martin, played by Mel Gibson, warns his comrades not to go muzzle-to-muzzle against the English army and still hope to win. It just couldn’t happen. Similarly, MSPs are better off not going head-to-head with their...

/ July 14, 2022 / 4 Comments
Ask an Expert: How can I measure my MSP marketing success?

Ask an Expert: How can I measure my MSP marketing success?

Q: We are investing more money in our MSP marketing, but we’re looking for ways to track our success. What marketing metrics should we measure? First of all, congratulations! Measuring the effectiveness of your campaigns is a great way to...

/ February 7, 2022 / 10 Comments
3 Key steps to building the perfect email marketing campaign

3 Key steps to building the perfect email marketing campaign

While email may not seem like the most avant-garde medium, the truth is the average dollar spent on email marketing leads to a return on investment of nearly $40. It is among the most effective marketing tools when used correctly,...

/ March 13, 2019
Ask An MSP Expert: Any MSP marketing pitfalls to avoid in 2019?

Ask An MSP Expert: Any MSP marketing pitfalls to avoid in 2019?

Q: What are some MSP marketing mistakes that you see often and how can we avoid them in 2019? In the world of MSP marketing, there are many trends and practices that quickly become popular, and it will suddenly seem...

/ December 24, 2018
Ask An MSP Expert: What are some MSP marketing musts for 2019?

Ask An MSP Expert: What are some MSP marketing musts for 2019?

Q: We recently hired a new marketing team member starting in the New Year. While we’ve done marketing for our IT service business in the past, it’s always been in fits and starts. I want to make sure our new...

/ December 10, 2018
How easily are you FOOLED by a rookie in an expert’s costume?

How easily are you FOOLED by a rookie in an expert’s costume?

John Edwards, the psychic medium known for talking to people’s dead relatives, makes millions selling tickets to two-hour events all over the world. At these events, he performs (key word: PERFORMS) his psychic feat to people wanting to believe in...

/ November 30, 2018 / 1 Comment
ugly marketing
Robin Robins: Embrace the power of UGLY marketing

Robin Robins: Embrace the power of UGLY marketing

She May Be Ugly But She Sure Can Cook: That’s a line from a country-and-western song, and it applies to a lot of the “ugly” marketing I produce. Over and over again, in direct response marketing circles where REAL metrics are...

/ November 15, 2017