Amber Montgomery

All posts by Amber Montgomery

Amber Montgomery is a Content Marketing Associate at Barracuda. With a sales background, Amber intends to bring what's worked in the past into creating content that can help MSPs grow their business. In her role at Barracuda, she will focus on creating assets to enable our partners in sales and marketing.

Ask an MSP Expert
Ask an MSP Expert: Lead scoring and AI tips for growth

Ask an MSP Expert: Lead scoring and AI tips for growth

Whether you’re just beginning to explore artificial intelligence (AI) or looking for ways to leverage tools like ChatGPT to elevate your sales and marketing strategy, you’re not alone. Many managed service providers (MSPs) are asking the same questions. In this...

/ October 15, 2025
Ask an MSP Expert
Ask an MSP Expert: Position your MSP to win buyers

Ask an MSP Expert: Position your MSP to win buyers

Let’s face it: the managed service provider (MSP) space is more competitive than ever. Buyers are more informed, expectations are higher, and the old ways of selling just don’t cut it anymore. If you’re still leading with technical specs and...

/ September 24, 2025
Partner Spotlight: Innovative solutions for modern cyberthreats

Partner Spotlight: Innovative solutions for modern cyberthreats

Cyberthreats are increasingly targeting businesses, especially in the architecture, engineering, and construction (AEC) sector. Advance2000, a managed services provider (MSP) based in Buffalo, NY, saw the need to strengthen its cybersecurity offerings. With over 37 years of experience in private...

/ July 30, 2025
Ask an MSP Expert: How AI can help you personalize outreach and repurpose content

Ask an MSP Expert: How AI can help you personalize outreach and repurpose content

Artificial intelligence (AI) excels at spotting patterns and automating workflows, but what about the messy, one-off challenges that arise in real sales conversations? This is where skepticism can creep in. However, with the right approach, AI can still serve as...

/ July 16, 2025
Global MSP Day
Global MSP Day 2025 is just a week away

Global MSP Day 2025 is just a week away

Managed service providers (MSPs), your moment is here: Global MSP Day 2025 is just around the corner! On Thursday, June 5, we’re celebrating the pros who keep businesses running in an unpredictable, tech-driven world by solving problems, staying ahead of...

/ May 28, 2025
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Ask an MSP Expert: The 2025 technology outlook from GTIA

Ask an MSP Expert: The 2025 technology outlook from GTIA

The year kicked off with considerable uncertainty driven by macroeconomic factors such as tariffs and inflation. Nevertheless, managed service providers (MSPs) maintain a positive outlook on the tech industry’s trajectory. A recent report from GTIA sheds light on crucial insights...

/ May 22, 2025
Global MSP Day
Global MSP Day: Honoring the unsung heroes of cybersecurity

Global MSP Day: Honoring the unsung heroes of cybersecurity

Global MSP Day is a day designed to bring the unique managed services ecosystem together to recognize the support, protection, and value managed services providers (MSPs) bring to the business community. The eighth annual celebration is scheduled on Thursday, June...

/ May 14, 2025
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Ask an MSP Expert: How to generate authentic AI prospecting content

Ask an MSP Expert: How to generate authentic AI prospecting content

The rise of artificial intelligence (AI) has created challenges for businesses striving to find the right balance between operational efficiency and preserving a personal touch in their communications. Kendra Lee, founder of the KLA Group and a recognized expert in...

/ April 3, 2025
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Ask an MSP Expert: Unlocking the power of AI for marketing

Ask an MSP Expert: Unlocking the power of AI for marketing

As managed service providers (MSPs) continue to explore the potential of artificial intelligence (AI), many are asking the innovative ways they can integrate AI into their operations. Logan Ochitwa and Andrew Down from Vendasta recently shared valuable insights in a...

/ January 10, 2025
SmarterMSP.com
Top highlights of 2024 on SmarterMSP.com

Top highlights of 2024 on SmarterMSP.com

2024 has been a busy year for SmarterMSP.com. Our team has curated content to help managed service providers (MSPs) enhance their business, sales, and marketing strategies, stay ahead of emerging trends and cyber threats, and, most importantly, prioritize customers. As...

/ December 31, 2024