Why awards should be part of your MSP marketing plan
For managed service providers, a multi-faceted, well-rounded marketing plan works best. You can’t rely solely on word-of-mouth marketing, but you can’t simply focus on Google Adwords or attending industry events either. A balanced combination of marketing activities geared to fuel...
MSP marketing fundamentals for non-marketers
Looking at some of the preliminary data from our MSP Sales and Marketing Survey, I see a clear indicator that a majority of the service providers we talk to don’t have a full-time resource dedicated to marketing. While this isn’t...
3 Important Lessons from Experienced MSPs
We work with IT service providers of all kinds, some established service providers, and some just getting started. We try to drive Partners’ success by helping them learn from the experiences of their peers. So, earlier this week, I held a...
Events for MSPs: 8 simple tips for success
It’s no secret that Intronis MSP Solutions loves events. Whether it’s exhibiting at an industry tradeshow or hosting an intimate dinner gathering for customers, we can’t resist the temptation to engage in some face time with our channel partners. And,...
MSP Marketing tactics that will drive more sales
We know that growing your business is a top goal. However, broad goals like this can feel daunting without a plan in place. You can’t rely solely on word of mouth referrals to maintain consistent growth (though they should fit...
Oh no they didn’t. Security password mistakes to avoid.
If you haven’t already checked out the list of “Worst Passwords” released by SplashData earlier this week, you may want to—and soon. Each year, the company publishes a list of the riskiest passwords, which frighteningly, are also the most common. In an...
