All posts by Lindsay Faria

As Director of MSP Marketing, Americas, at Barracuda, Lindsay Faria is dedicated to empowering Barracuda MSP partners to grow their businesses by providing tools and information to make marketing and selling their data protection services as effective, fast and easy as possible.

Why MSPs choose Barracuda SKOUT Managed XDR

Why MSPs choose Barracuda SKOUT Managed XDR

As cyberthreats continue to get more invasive and damaging, managed service providers (MSPs) and their clients are searching for better ways to protect and defend against them. One of the most effective and popular solutions in the market today is...

/ June 13, 2022
Ask an MSP Expert: How email continuity can save an SMB customer

Ask an MSP Expert: How email continuity can save an SMB customer

Q: I understand the purpose of email continuity, but what makes it so valuable that my MSP should offer it to our customers? Which types of SMB customers will need email continuity the most? Email continuity is a very valuable...

/ April 25, 2022 / 9 Comments
Tip Tuesday: 5 MSP marketing tips for World Backup Day

Tip Tuesday: 5 MSP marketing tips for World Backup Day

Most MSPs have run into customers or prospects that refuse to add a backup solution or upgrade from their current one to another that better meets their needs. They believe that their current set-up is satisfactory because the decision makers...

/ March 29, 2022
Partner Spotlight: How one MSP reduced phishing-related calls by 20 percent

Partner Spotlight: How one MSP reduced phishing-related calls by 20 percent

Based in Toronto, Tuor Networks is an IT managed services provider (MSP) serving customers nationally across Canada. The company provides comprehensive solutions in IT infrastructure, cloud, and outsourced IT managed services to small, medium and large businesses across a variety...

/ February 2, 2022
Sales team presentations
Ask an MSP Expert: How can my sales team get better at presenting?

Ask an MSP Expert: How can my sales team get better at presenting?

Q: I have recently onboarded a few new hires to our sales team. One area I’d like to provide some training on is giving presentations to clients and prospective clients. Are there tips I can share to help them be...

/ January 4, 2022
Smarter MSP's top posts of 2021
Smarter MSP’s top 12 posts of 2021

Smarter MSP’s top 12 posts of 2021

When reflecting on 2021, one thing is for certain: It was not a boring year. From new cybersecurity threats and vulnerabilities identified, to a ramp in digital transformation projects for MSPs, not to mention a continued global pandemic, and much...

/ December 30, 2021 / 9 Comments
Partner Spotlight: Barracuda partnership drives MSP efficiency

Partner Spotlight: Barracuda partnership drives MSP efficiency

CMIT Solutions of the Northeast Valley has been serving the Scottsdale, Arizona community for over 13 years as Scottsdale’s premier managed IT services provider. Bruce Newman, the MSP’s President, and his team bring decades of knowledge and experience to small...

/ December 27, 2021
Ask an MSP Expert: The value of offering security assessments

Ask an MSP Expert: The value of offering security assessments

Q: What are some ways that we, as an MSP, can showcase the value of our managed security offering to our customers? The importance of a strong cybersecurity offering and maintaining a security-centric posture for MSP businesses is more important...

/ November 18, 2021 / 5 Comments
Podcast: How SOC-as-a-Service detects and prevents cyberattacks

Podcast: How SOC-as-a-Service detects and prevents cyberattacks

In our previous episode of the SmarterMSP Podcast, Fleming Shi, Chief Technology Officer at Barracuda Networks, shared his insights on the best cybersecurity defense against ransomware attacks. In this latest episode, we continued the conversation with Jimmy Hatzell, discussing the...

/ November 1, 2021 / 2 Comments
Partner Spotlight: MSP improves efficiency with Barracuda RMM

Partner Spotlight: MSP improves efficiency with Barracuda RMM

Business Communication Systems of North Carolina (BCS of NC), based in New Bern, North Carolina, has been providing IT, security, voice and data cabling services, and phone installation to the local community since 1999. IT Director Tchitchu van Barneveld, now...

/ October 26, 2021