Mark Figart

All posts by Mark Figart

Mark is a digital marketing pioneer who has revolutionized the way technology service and solution companies have approached marketing for over 15 years. Through speaking engagements, consulting, and ongoing leadership of the digital agency he founded in 2001, Mark shares his unique perspective on the "why" and "how" of marketing, helping MSPs see and understand the critical role of marketing through a more logical and actionable paradigm.

Leave things better than you find them

Leave things better than you find them

My mom and dad weren’t big campers. In fact, my mom never went along on a family camping adventure, preferring instead to let my older brother and me suffer the consequences of my dad’s questionable planning. Fortunately, my dad braved...

/ February 20, 2019
The successful managed services provider: positioning for profitability

The successful managed services provider: positioning for profitability

My seasoned business coach once explained that there are three levers a company can pull to positively impact the bottom line: Increase sales, lower costs, or raise prices. Too bad that pulling levers is not always as easy as it...

/ December 24, 2018
Eliminating IT services competition through differentiation

Eliminating IT services competition through differentiation

How many times have you lost an opportunity to a competitor? It’s happened to me countless times over the years, and it never feels good. It’s even worse when I’ve invested hours—sometimes way too many—into crafting the perfect proposal, sometimes...

/ November 5, 2018