Raj Khera: Stop calling yourself an MSP – Here’s Why
If your target market is other IT firms, then calling yourself an MSP is the right move. IT professionals know what this means. But — and this is really important — most other people don’t know what an MSP is. Whatever you...
How to capture customers’ attention so they read your email newsletters
An email newsletter is a useful marketing tool that you can use to keep in contact with current and potential customers. However, your customers will never read the newsletter’s articles if they don’t open the email. That’s why the email...
Infographic: Work and Lifestyle Habits of IT Professionals
MailerMailer, makers of IT marketing automation tool Presstacular, recently took an informal poll of a couple hundred IT professionals and created an infographic that I think you’ll enjoy. Here are some quick highlights: We found that more than 75 percent...
What your 2016 marketing plan is missing
As you close out 2015 and bring in the new year, use your downtime over the holidays to prepare your marketing plan for 2016. Growing your business, as Marcus Lemonis of CNBC’s The Profit puts it, is all about people,...
Converting new contacts into managed services clients
You pick up the phone to call a prospect. It rings … and rings … and you get sent to voicemail. This scenario is probably all too familiar to managed services providers. Chances are that unless you have forged a...
