Robin Robins: Where’s The BEEF?
I’m sure that a certain younger reader will NOT understand that reference — so google it. Back in the ’80s, “Where’s THE BEEF?” was a hugely successful catchphrase that kicked off a flurry of memed merchandise and became as popular...
Robin Robins: Let’s Talk About Price $$$$$
I’m about to make somebody (you?) a lot of money because I’m about to give you an idea for raising your fees that will allow you to prove to yourself you’re leaving a LOT of money on the table. First,...
Robin Robins: How your thoughtless political rants are hurting your business
A news report I overheard but missed the source of: Employees are now wasting an average of two hours a day reading political news on Facebook and creating drama, stress, and resentment in their workplace as they argue over their...
Robin Robins: How do I monetize thee? Let me count the ways …
My friend Michael Attias runs a catering-software business that helps restaurant owners generate a significantly higher profit margin in their business by selling catering. The other day he was explaining a new done-for-you online marketing service he was about to...
Robin Robins: The 9 pillars of trust-based selling
If you’re struggling to close sales, this is my New Year’s gift to you. Below is a list of nine ways you can specifically build TRUST to close more sales. My suggestion would be to take one at a time...
Robin Robins: Marketing not working? Read this…
Before you try to implement any new marketing campaigns, I thought I would give you a brief refresher on REALITY so you can better appreciate the difficulty of the task of acquiring new customers. You are GROSSLY IGNORANT to expect...
Robin Robins: What to do when you suddenly find yourself in a commodity business
First off, if you find yourself selling a commodity product or service, you only have yourself to blame. YOU chose your business and your customers; so if you truly are selling a commodity where margins are thin and clients are...
Robin Robins: Back-to-school sales lessons for MSPs
“Two things are infinite, the universe and human stupidity, and I am not yet completely sure about the universe.” —Albert Einstein BACK TO SCHOOL LESSON: Is it laziness or stupidity? On a recent sales call with a company that will...
Robin Robins: MSPs need to make “the second effort”
Vince Lombardi loved to talk about the concept of the second effort. In fact, it’s the basis of a short sales training movie created in 1968 that is still showed to sales teams in training programs today. Lombardi is famous...
Robin Robins: Are you willing to pay the price necessary to succeed?
“An entrepreneur is the greatest contradiction of our world; it’s someone who will work an exhausting 80+ hours a week, dealing with a heap of problems, aggravation, and stress, putting their financial a** on the line for less pay than...
