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In 2021, MSP Day was a global success, with more than 400 partners making their voice heard on the things that really mattered to them. It provided us with a valuable insight into what worked, what MSPs really cared about, and has helped us to make this year’s Global MSP Day bigger and better than ever. 

With Global MSP Day happening this Friday, May 20, I wanted to take a look back at last year’s success and let you all know some of the things you have to look forward to this year. Ready to get started?

What did 2021 teach us?

The cornerstone of Global MSP Day is our ‘The Evolving Landscape of the MSP Business Report’. This annual report highlights the trends and opportunities MSPs are seeing around the world, as well as the challenges many are encountering. We know that the MSP landscape has changed significantly in the past two years, and while businesses embraced digitalisation and fast-tracked their cloud adoption, it has created new opportunities, and challenges for MSPs.

Over the last few years, the COVID-19 pandemic has drastically changed the way businesses work and has left many of them exposed to cybersecurity threats and unreliable or inefficient IT infrastructure. That’s where MSPs come in. MSPs have had the chance to work as a trusted link between vendors and customers and that has allowed not only for growth of businesses, but for a much-needed recognition of the MSPs importance.

Both 2020 and 2021 were marked by an all-global transition from office spaces to work from home. This resulted in an increase in ransomware attacks and a higher success rate for cybercriminals. Ransomware-as-a-service, increase in vulnerabilities and a more delicate IT infrastructure meant MSPs, customers and even vendors were more at risk than ever before. We found that MSPs felt their customers were receiving the most attacks via emails (phishing scams) and that the main catalyst for this increase in attacks was the rapid shift to remote working. All of these things put security as one of the top priorities for MSPs.

Being proactive was one final key takeaway from the MSP Day in 2021. It is a key requirement when moving to a security-centric services model, along with ensuring customers are fully protected with the security stack. The biggest pitfall with cybersecurity is doing nothing, being stagnant or unreactive to the development of both cyber threats and cybersecurity technology. Only a proactive approach combined with good knowledge and a trusted partnership will keep customers safe and protected. 

What can we expect from this year’s Global MSP Day?

With all of this in mind, it is time to look forward to a bigger and more ambitious Global MSP Day that will feature our fifth edition of ‘The Evolving Landscape of the MSP Business Report’. The report will be released in conjunction with Global MSP Day, highlights the trends, opportunities and challenges 500 MSPs and partners are seeing around the world.  

One of the guest speakers at MSP Day 2022 will be Richard Tubb, a former MSP business owner and now an IT Business Growth expert. His invaluable advice has helped numerous MSPs grow their business and increase profitability while decreasing security risks. Richard will be sharing his insight on the topics of MSP growth and employee engagement as well as his expertise on cybersecurity and its challenges in 2022.

There will also be numerous events happening across the world for Global MSP Day, with each region celebrating MSPs in their own way, with individual panels, talking heads and roundtables. In EMEA, I will be talking with Julian Lee at eChannelNews and answering questions on the state of the industry. Julian will also be outlining the MSP Ecosystem later in the day. Each region’s content will be available to everyone who signs up, so you won’t miss a thing.

In addition, you will get the chance to engage with Wayne Selk from CompTIA, a leading independent source of information on numerous technology topics, that will be sharing their new cybersecurity programs that can help MSPs build resilience.

Why is it important to me?

At the end of the day, Global MSP Day 2022 is all about celebrating you, your business and your future. It provides a significant opportunity to build partnerships with like-minded people. It allows us to share knowledge, experiences and success stories that enable us to develop a better understanding of the ever-changing MSP landscape. It gives us a chance to listen to our partners and make sure we know what they expect of us. All of the Global MSP Day initiatives are designed to enable MSPs to benchmark their progress on the journey of embracing managed services, securing their customers and building valuable partnerships with organisations on the same path. 

So finally, from me, thank you for taking the time to learn from our past and get inspired for our future. Who’s ready? Join us on May 20, 2022, to celebrate the future of MSP success.

Photo: Dmitry Molchanov / Shutterstock


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Posted by Jason Howells

Jason Howells is the EMEA Sales Director for Barracuda MSP. Email Jason at: jason.howells@barracudamsp.com or connect with him on LinkedIn (https://www.linkedin.com/in/jasonhowells/).

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