Ask an MSP Expert is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between.
Tag: Ask an MSP Expert
Ask an Expert: How can I measure my MSP marketing success?
Ask an Expert: How can I measure my MSP marketing success?
Q: We are investing more money in our MSP marketing, but we’re looking for ways to track our success. What marketing metrics should we measure? First of all, congratulations! Measuring the effectiveness of your campaigns is a great way to...
Ask an MSP Expert: Should my MSP have its own company vehicles?
Ask an MSP Expert: Should my MSP have its own company vehicles?
Q: I’m an MSP owner and business is booming. In fact, I’m planning on hiring two technicians to assist me in servicing customers. Should I have them take their own cars on service calls or should I purchase company vehicles?...
Ask an MSP Expert: An overlooked MSP marketing tool
Ask an MSP Expert: An overlooked MSP marketing tool
Q: I want to grow my MSP business, but most marketing tactics appear to be outside of my budget. Do you have any ideas? MSPs have many tools at their disposal to generate new business: word-of-mouth, conferences, websites, trade shows,...
Ask an MSP Expert: How can I convince customers to add cloud backup?
Ask an MSP Expert: How can I convince customers to add cloud backup?
Q: As an MSP owner, I know how cloud backup serves a vital purpose for protecting my clients’ Microsoft Office 365 environment. How can I best convince my customers that cloud backup is required for Office 365 even if retention...
Ask an MSP Expert: The value of offering security assessments
Ask an MSP Expert: The value of offering security assessments
Q: What are some ways that we, as an MSP, can showcase the value of our managed security offering to our customers? The importance of a strong cybersecurity offering and maintaining a security-centric posture for MSP businesses is more important...
Why MSPs choose Barracuda XDR
Why MSPs choose Barracuda XDR
As cyberthreats continue to get more invasive and damaging, managed service providers (MSPs) and their clients are searching for better ways to protect and defend against them. One of the most effective and popular solutions in the market today is...
Ask an MSP Expert: How can I get the most value from my RMM?
Ask an MSP Expert: How can I get the most value from my RMM?
The evolving cyberthreat landscape has come into full focus within the past few years, leaving MSPs to prioritize keeping their customers fully protected. For many MSPs, this means maximizing the value from their cybersecurity offering, specifically their remote monitoring and...
Ask an MSP Expert: How can an RMM tool grow my MSP business?
Ask an MSP Expert: How can an RMM tool grow my MSP business?
A remote monitoring and management (RMM) tool gives managed services providers (MSPs) the ability to monitor clients’ IT and troubleshoot and repair a range of issues without a trip to their offices or facilities. There’s no doubt an RMM tool...
Ask an MSP Expert: Why should we replace our VPN with ZTNA?
Ask an MSP Expert: Why should we replace our VPN with ZTNA?
Q: With the sudden mass shift to remote working in response to the pandemic, my MSP business set up VPN configurations for each of our clients to meet their connectivity needs. What advantages does ZTNA offer that make it worth...
Ask an MSP Expert: Stay one step ahead of ransomware attacks
Ask an MSP Expert: Stay one step ahead of ransomware attacks
Ransomware is on the rise. This form of malware is designed to encrypt a victim’s network data and hold it hostage until the requested ransom is paid. Over the past year alone, we’ve seen a steady stream of ransomware attacks...
