Ask an MSP Expert is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between.
Tag: Ask an MSP Expert
Ask an MSP Expert: How can I establish a customer success organization in my MSP business?
Ask an MSP Expert: How can I establish a customer success organization in my MSP business?
Q: My MSP business is growing, and we’ve been signing on more small business customers, which is great. My technicians are always busy managing customers’ day-to-day needs, and they don’t really have time to build relationships with the different customers....
Ask an MSP Expert: How can I optimize my email marketing efforts for my MSP business?
Ask an MSP Expert: How can I optimize my email marketing efforts for my MSP business?
Q: I’ve been regularly emailing my list of prospective small business customers, and I’m getting the hang of it. But, I feel like I could be doing more to make my emails even more effective. How can I optimize my...
Ask an MSP Expert: Should I host my customers’ data myself or use a third-party vendor?
Ask an MSP Expert: Should I host my customers’ data myself or use a third-party vendor?
Q: I’m recently opened my own MSP business and am trying to find ways to reduce costs. Is it beneficial to host my own data center? Or would it be cheaper for me to leverage a third-party cloud provider to...
Ask an MSP Expert: As an MSP, how can I make billing simpler for myself and my customers?
Ask an MSP Expert: As an MSP, how can I make billing simpler for myself and my customers?
Q: At the end of the last billing period, my MSP business ran into some issues. After the invoices were sent out, we got a number of calls from customers asking us to explain or provide details on the cost...
Ask an MSP Expert: How can I set up a disaster recovery plan for a customer?
Ask an MSP Expert: How can I set up a disaster recovery plan for a customer?
Q: I’m trying to close some business with a prospect in the legal services industry. We’re in the Pacific Northwest, so the office manager is worried about all the wildfires in the area and wants to create a disaster recovery...
Ask an MSP Expert: What types of MSP marketing campaigns are most effective?
Ask an MSP Expert: What types of MSP marketing campaigns are most effective?
Q: I feel like I’m stuck in a rut with my MSP marketing, relying on traditional marketing tactics like telemarketing and referrals to find new business prospects. I want more of an impact. What are some simple, easy-to-execute campaigns that...
As a managed print service provider, how can I make the transition to managed IT services?
As a managed print service provider, how can I make the transition to managed IT services?
Q: I run my own managed print services company, and my SMB customers are starting to request additional IT services. So, I’m interested in making the transition to managed IT services so I can generate more recurring revenue for...
Ask an MSP Expert: What’s the benefit of selling cloud backup as a TSP?
Ask an MSP Expert: What’s the benefit of selling cloud backup as a TSP?
Q: I run a telecom services business that I believe needs a new go-to-market strategy. Right now, we provide a wide array of telecommunication services to SMB customers, including telephone, video conferencing, broadband, and WAN solutions. But I’ve seen growing...
Ask a MSP Expert: What’s the best way to package my managed services?
Ask a MSP Expert: What’s the best way to package my managed services?
Q: My clients always want to pick and choose what services they get and I feel like they usually miss something important. How do I package my services to make sure they’re getting what they want, while also making sure...
Ask an MSP Expert: How to develop a training program for new IT employees
Ask an MSP Expert: How to develop a training program for new IT employees
Q: My MSP business is growing, and we’re hiring like crazy! How do I make sure my new hires are trained properly and can support my customers? I want to know my employees are prepared for the job and have...
