Most managed service providers know that social media is something they should pay attention to and start using to market their business. (Or at least you keep hearing us talk about why social media marketing is a good thing to do.) But you’re busy and aren’t sure where to get started, so it keeps getting put off.
Well, it’s time to stop making excuses. If you don’t have a Twitter account for your business, sign up for one today. Once you do that, get started by following any of your SMB customers who are using Twitter, as well as channel vendors that you work with regularly.
Next, follow the 10 IT channel experts listed below. Their updates will keep you in the loop on important news and trends affecting the channel—and help give you meaningful content to share with your own followers. Just remember to add a little insight of your own when you retweet something.
1. Larry Walsh
Larry is CEO and chief analyst at The 2112 Group, a technology-focused business strategy firm, and he offers interesting insights into the overall outlook and performance of the channel, based on the firm’s research.
Global warming and partner loyalty are linked. http://t.co/Ezx6Bpmx66
— Larry Walsh (@lmwalsh2112) March 23, 2015
2. Tiffani Bova
An analyst at Gartner Research and regular speaker at industry events, Tiffani specializes in IT sales strategies and channel innovation, finding ways to help businesses grow.
#Digital Business Will Drive 75% of #CIOs in #APAC to Adapt #Leadership by 2018 http://t.co/5lvac6qziR @Gartner_inc @transformAPAC
— Tiffani Bova (@Tiffani_Bova) March 23, 2015
3. Eugene Kaspersky
CEO of the global IT security firm Kaspersky Lab, Eugene has more than two decades of experience in cyber security. He provides a steady stream of news and analysis of the latest security issues.
What we can learn from $1 billion bank-robbing malware http://t.co/UomNp2rnVL
— Eugene Kaspersky (@e_kaspersky) March 22, 2015
4. Graham Cluley
Graham is an independent security analyst who runs his own award-winning blog on computer security. His tweets cover everything from the latest vulnerabilities to breaking news about malware threats.
98% of large UK firms lack insurance that could help them recover from a serious internet attack, says UK govt report http://t.co/1EL772lQTS
— Graham Cluley (@gcluley) March 23, 2015
5. Lawrence Abrams
Owner of the tech support site, Bleeping Computer, Lawrence specializes in all things ransomware, and he is considered the go-to source for the latest ransomware information and developments.
http://t.co/6uNUxTyxuF Browser Hijacker Removal Guide http://t.co/Lz5AkzIZov
— Lawrence Abrams (@BleepinComputer) March 20, 2015
6. Joe Panettieri
Joe is co-anchor of two leading IT podcasts and co-founded several well-known IT media brands. He covers everything from Big Data and analytics to the latest tech startups.
#Hadoop as a Service: 18 #Cloud Options http://t.co/IruRnOzXGa
— Joe Panettieri (@joepanettieri) March 23, 2015
7. Heather Clancy
After spending 17 years at CRN, Heather is now the author of the Data Sheet, Fortune’s newsletter on the business of technology.
Square wants to eliminate checks for businesses. How? A “Cashtag.” via @FortuneMagazine http://t.co/XxMvdvmTA1
— Heather Clancy (@GreenTechlady) March 23, 2015
8. Ron Miller
A freelance technology journalist, Ron writes regularly for TechCruch and offers up a steady stream of tweets about trends and issues affecting the cloud to more general tech news.
Anti-Tech Backlash Could Be Coming Soon To A City Near You http://t.co/6QXLq6GjrK Society hasn’t kept up with the pace of technology.
— Ron Miller (@ron_miller) March 21, 2015
9. Mike Vizard
Mike is a veteran IT journalist who specializes in enterprise IT issues. He writes regularly for IT Business Edge, CIOinsight, Talkin’ Cloud, and The VAR Guy.
Thinking about the merits of a multidimensional approach to scaling inside a distributed NoSQL database http://t.co/FfIGRp8fCH
— mvizard (@mvizard) March 23, 2015
10. Jessica Davis
As executive editor of MSPMentor, Jessica is plugged into the news that matters most to MSPs.
Channel News: Will Windows 10 Play Nicely with Open Source, Other OSes? http://t.co/MTNNVecSvR
— Jessica Davis (@jessicadavis) March 23, 2015
Well, and, of course, you should follow us, too.
11. Smarter MSP
Everything you need to know about #GDPR #SmarterMSP https://t.co/6ACqYGp0gM
— Smarter MSP (@SmarterMSP) June 28, 2017