Month: April 2026
Survey: The AI shift is redefining the role of MSPs
A survey of 1,224 business leaders suggests organizations will soon be relying on managed service providers (MSPs) more than ever to drive technological innovation in the age of artificial intelligence (AI). Conducted by International Data Corp (IDC) on behalf of...
How MSPs can use marketing automation to achieve sales goals faster
Key Takeaways Marketing automation eliminates inconsistent follow-up that slows revenue. CRMs, like HubSpot, tie marketing engagement directly to sales execution. Lead scoring helps sales teams focus on real buying signals. Workflow triggers prevent pipeline gaps before they impact results. AI...
How MSPs can convey threats without the panic
Managed service providers encounter a steady stream of cyber threats, and communicating those risks to clients is both an art and a diplomatic exercise. “The fact is, if I told my clients about every single threat I saw every day,...
Cybersecurity Threat Advisory: Adobe Acrobat Reader zero-day
Reports confirm active exploitation of a previously unknown zero‑day vulnerability in Adobe Acrobat Reader since at least December 2025. Attackers are delivering malicious PDF files via phishing and other social engineering methods to achieve remote code execution when the file...
Cybersecurity Threat Advisory: Ransomware turning off EDR with vulnerable drivers
Qilin and Warlock (also known as “Water Manaul”) ransomware groups are using bring your own vulnerable driver (BYOVD) techniques to disable endpoint security tools on Windows systems. These actors can shut down more than 300 EDR drivers across multiple security...
Cybersecurity Threat Advisory: Storm-1175 exploits zero-days to deploy Medusa ransomware
Storm-1175 is a threat actor using a rapid sequence of zero-day and N-day exploits to deploy Medusa ransomware against internet-facing assets. This high-velocity attack pattern has been highlighted by security researchers, who emphasize the heightened risk posed by exposed perimeter...
Pioneers in Tech: Frances “Poppy” Northcutt, the first woman in Mission Control
All eyes have been on Artemis 2 this week and its many firsts. These include the first woman to fly to the moon (Christina Koch) and the first female launch director of a crewed launch (Charlie Blackwell-Thompson). That’s why this...
Increased open source software reliance creates MSP opportunities
A survey of 712 IT professionals suggests that as organizations rely more on open source software, they are struggling with security updates and patches (39 percent), installations, upgrades, and configurations (30 percent), and technical support (29 percent). Nearly half (47...
What does a “right-size” incident response plan look like?
Often, when a cyber incident occurs, the response is ad hoc—a reactive, seat‑of‑the‑pants scramble. After all, every incident is different, so how can you plan for what you don’t know? But just as every building fire is different, there are...

