Clive Longbottom

All posts by Clive Longbottom

Clive Longbottom is a UK-based independent commentator on the impact of technology on organizations and was a co-founder and service director at Quocirca. He has also been an ITC industry analyst for more than 20 years.

There’s an elephant in the room—and it drinks data

There’s an elephant in the room—and it drinks data

Many MSPs depend heavily on third‑party cloud providers. For organizations that see themselves aligned with the West, the preferred platforms are typically AWS, Azure, or Google Cloud. They often avoid Alibaba Cloud or Tencent Cloud because they fear data loss...

/ February 25, 2026
Keeping pace in 2026: MSP essentials for success

Keeping pace in 2026: MSP essentials for success

Welcome to 2026. Are you excited to leave 2025 behind and embrace new opportunities, or do you feel apprehensive as uncertainties loom on the horizon? One thing is certain: 2026 will be challenging. The rapid pace of change—especially in AI—means...

/ January 14, 2026
AI in 2026: Hype vs. reality

AI in 2026: Hype vs. reality

Well, here we are. 2026 has arrived, and chances are you’ve overindulged—not just in food and drink, but in consuming endless “expert” predictions about the year ahead. If you’ve been paying attention, you’ve probably noticed that nearly every forecast has...

/ December 24, 2025
Caught between a rock and a hyperscaler

Caught between a rock and a hyperscaler

Remember the good old days when certain activities—hosting email, running data analytics, and delivering reports—were strong revenue drivers? With major players like AWS, Azure, and Google Cloud Platform (GCP) entering the arena, those capabilities quickly became table stakes. Each hyperscaler...

/ November 26, 2025
AI
How AI is rewriting the rules of SEO

How AI is rewriting the rules of SEO

You may have noticed (and been annoyed by) changes in how search engines now work. Instead of entering a series of keywords and getting a selection of pages that cover all or most of them, you’re now met with a...

/ October 22, 2025
AI
AI expectations vs reality: What MSPs need to know

AI expectations vs reality: What MSPs need to know

While artificial intelligence (AI) is undoubtedly on its way to becoming transformative in the marketplace, many expectations surrounding it are, at best, exaggerated. AI-washing is now big business. Many vendors are simply rebranding their existing portfolios with AI messaging to...

/ October 8, 2025
Churn isn’t just a number — it’s a warning sign MSPs can’t ignore

Churn isn’t just a number — it’s a warning sign MSPs can’t ignore

Let’s get straight to the point: what’s your rate of customer churn? Are you happy with it? Keep in mind that the cost of replacing every lost customer is much higher than just keeping them in the first place.  When...

/ August 27, 2025
Quantum
The quantum horizon: Why MSPs must start preparing now

The quantum horizon: Why MSPs must start preparing now

Remember all the major disruptions over the years? The advent of client/server computing, thin clients, virtualization, everything-as-a-service, and most recently artificial intelligence (AI). Now, the early whispers of quantum computing has surfaced. These are just some of the many new...

/ July 30, 2025
AI
Should you be worried about copyr(AI)ght?

Should you be worried about copyr(AI)ght?

In previous articles, I’ve covered much of the good and evil around artificial intelligence (AI). An area that I haven’t covered is the impact of copyright on the use of AI. UK and EU tackle AI copyright In the UK,...

/ July 2, 2025
data
How MSPs can thrive in the era of data sovereignty

How MSPs can thrive in the era of data sovereignty

Since the cloud became a major platform for organizations, the issue of where and how data is stored and managed has become increasingly complex. Even small companies must navigate various legal regulations worldwide. For instance, laws like the EU’s GDPR...

/ May 26, 2025