Clive Longbottom

All posts by Clive Longbottom

Clive Longbottom is a UK-based independent commentator on the impact of technology on organizations and was a co-founder and service director at Quocirca. He has also been an ITC industry analyst for more than 20 years.

Social media – an MSP’s friend or foe?

Social media – an MSP’s friend or foe?

For MSPs, the power of social media cannot be underestimated. This is a double-edged sword: although social media can be a strong positive force, it is also an easy way to lose the hard-won trust of your customers in a...

/ July 21, 2020
Aligning with the customer for a common cultural base

Aligning with the customer for a common cultural base

As we all know, customers come in all shapes and sizes. They have differing points of view on what they want and what you, as the MSP, can provide. This, unfortunately, creates a major issue. Your sales force is not...

/ June 23, 2020
Dealing with employee churn in a fast-moving world

Dealing with employee churn in a fast-moving world

As an MSP, you have a strong dependency on your staff, whether it is the sales team, customer support staff or the technical team behind the services you provide. However, the better these teams are, the bigger the target they...

/ May 25, 2020
A look back at the evolving trust in the MSP business model

A look back at the evolving trust in the MSP business model

Early MSPs were faced with a high degree of mistrust from the market. First of all, the failure of the application service provider market around the turn of the century made buyers wary of purchasing services that could disappear overnight....

/ April 28, 2020
Machine learning, deep learning, and artificial intelligence

Machine learning, deep learning, and artificial intelligence

MSP platforms by nature, are ‘chatty.’ Data is being created, not only by the customers using the platform, but by the platform itself. Every device creates data, and it is generally held in some form of syslog data log. Some...

/ March 31, 2020
Don’t reinvent the wheel

Don’t reinvent the wheel

Being an MSP means that you can provide services to your customers where you retain far more control than if you were an independent software vendor (ISV). ISVs who have on-premise software must provide support for implementations across a wide...

/ February 5, 2020 / 1 Comment
Shining light in the darkness: the need for advertising

Shining light in the darkness: the need for advertising

The nightmare for any company is when they know that they have a great product, yet it just isn’t moving in the market because no one knows about it. The company knows that it needs to advertise what it does,...

/ December 5, 2019
The increased need for auditing

The increased need for auditing

The best and the worst thing about modern IT platforms is that they are flexible and change can happen extremely rapidly. So, why do the same capabilities create such diametrically opposite issues?

/ November 11, 2019
When throttling is acceptable

When throttling is acceptable

I have previously written about how important it is to be flexible with customers, allowing the occasional traffic burst to go unnoticed – well, at least as far as the invoice is concerned. The problem is when that traffic burst...

/ September 2, 2019