Clive Longbottom

All posts by Clive Longbottom

Clive Longbottom is a UK-based independent commentator on the impact of technology on organizations and was a co-founder and service director at Quocirca. He has also been an ITC industry analyst for more than 20 years.

The MSP’s guide to finding the AI balance

The MSP’s guide to finding the AI balance

In my last few posts, I’ve covered how managed service providers (MSPs) can use artificial intelligence (AI) to cut costs, increase margins, and provide new services to customers. In each one, I have touched on how AI is not the...

/ July 23, 2024
MSP Sales enablement
Leveraging AI to streamline MSP customer management

Leveraging AI to streamline MSP customer management

In part one of this series, we took a look at how artificial intelligence (AI) can be used to elevate managed service provider (MSP) efficiency and improve MSP operations. Here, we are going to look at how AI can improve...

/ July 3, 2024
AI
Can AI help MSPs improve margins?

Can AI help MSPs improve margins?

Artificial intelligence (AI) is being touted as a magic elixir – whatever the problem is, AI is the answer. Unfortunately, it is not quite ready to do many of the more advanced things that people want to do. However, in...

/ June 27, 2024
AI
A guide to incorporating AI into your managed services

A guide to incorporating AI into your managed services

Artificial intelligence (AI) is changing how organizations operate and directly impacts how technology is being used to support and provision services. Although there is much to be said about how managed service providers (MSPs) can use AI and generative AI...

/ May 23, 2024
Generative AI is a game-changer for how MSPs demonstrate value

Generative AI is a game-changer for how MSPs demonstrate value

Customers like to have a clear understanding of what’s going on. MSPs hold more than enough data to let customers know what is going on with their services. However, they struggle to transform this data into a useful form that...

/ April 11, 2024
ai sell
Using AI to cross-sell and upsell

Using AI to cross-sell and upsell

Increasing revenue, particularly with a good margin, is a major focus for any business. Many managed service providers (MSPs) find themselves in a situation where they have gotten off the ground and survived mainly through gaining passing trade with strong...

/ March 20, 2024 / 2 Comments
AI
Knowing your AI from your GenAI

Knowing your AI from your GenAI

For better or worse, artificial intelligence (AI) is a hot topic right now. However, two main forms of AI are being written and spoken about, and it’s essential to understand the difference between them. Note that you may find extra...

/ February 14, 2024 / 1 Comment
security
Focus on cybersecurity to uplevel your MSP business

Focus on cybersecurity to uplevel your MSP business

What matters most to an organization? The security of the devices that its platform operates on, or the data and information that is held on and moved across that platform? If you think they are both important, think again. A...

/ February 1, 2024
Focus on self-service to elevate your MSP business

Focus on self-service to elevate your MSP business

A modern MSP needs to have several customer-facing employees on their team in today’s business landscape. This may include a sales team that can articulate your business’s value proposition, customer service staff to resolve issues, technicians for customer onboarding, and...

/ December 12, 2023
Optimizing resources to take your MSP business to the next level

Optimizing resources to take your MSP business to the next level

As an MSP, it is imperative to maximize profits while minimizing costs. However, cutting corners to lower capital and operating expenses can be disastrous: platforms can suffer from lower availability and stability levels, which can lead to unsatisfied customers. The...

/ November 29, 2023