Clive Longbottom

All posts by Clive Longbottom

Clive Longbottom is a UK-based independent commentator on the impact of technology on organizations and was a co-founder and service director at Quocirca. He has also been an ITC industry analyst for more than 20 years.

Focus on self-service to elevate your MSP business

Focus on self-service to elevate your MSP business

A modern MSP needs to have several customer-facing employees on their team in today’s business landscape. This may include a sales team that can articulate your business’s value proposition, customer service staff to resolve issues, technicians for customer onboarding, and...

/ December 12, 2023
Optimizing resources to take your MSP business to the next level

Optimizing resources to take your MSP business to the next level

As an MSP, it is imperative to maximize profits while minimizing costs. However, cutting corners to lower capital and operating expenses can be disastrous: platforms can suffer from lower availability and stability levels, which can lead to unsatisfied customers. The...

/ November 29, 2023
Becoming a smarter MSP with AI-powered automation

Becoming a smarter MSP with AI-powered automation

The problem with being a ‘smarter’ MSP is that it may often require investment. For those who don’t have a rainy day fund set aside, it would mean dipping into the revenue to stay competitive and maintain margin, which can...

/ November 9, 2023
Pushing the ‘M’ in MSP

Pushing the ‘M’ in MSP

At times, it is easy to forget what the actuality of being an MSP is. The provision of one or more services as described in the contract is apparent – and this should be conducted in a way that makes...

/ August 31, 2023
What happened to the disruptive start-ups?

What happened to the disruptive start-ups?

As we go through the different generations of technology, various bandwagons have come and gone. Companies starting up with ‘e’ added at the beginning of their name and ‘.com’ added at the end, to name a few, are hard to...

/ August 16, 2023
Will AI be the next big thing?

Will AI be the next big thing?

As many a marketing or salesperson will attest, trying to flog the same old, same old becomes troublesome after a while. Something is needed to excite the market – and luckily, technology is an area where there is always something...

/ August 3, 2023
guide to services pricing
The MSP’s guide to services pricing

The MSP’s guide to services pricing

For managed service providers (MSPs), it’s obvious that pricing is important. Prospects will generally only pay the going market rate, typically driven by your competition’s offering. As such, you must be careful in how you price your service offerings. For...

/ June 22, 2023
Security is more than table stakes

Security is more than table stakes

Security has always seemed to be at the top of most organizations’ mind. At the same time, it is often a lower priority when setting aside discrete investment. Outsourcing functions to an MSP can be seen by many as a...

/ June 13, 2023
How MSPs can prosper with pricing, incentives, and deals

How MSPs can prosper with pricing, incentives, and deals

Customers like known costs when it comes to MSP contracts. They tend to dislike the use of variables such as resource or time charges, preferring either per user or per organization charging instead. While this can work for the MSP...

/ May 16, 2023
The double-edged sword of AI-chatbots

The double-edged sword of AI-chatbots

Why should an organization use an MSP? According to Google Bard, an experimental Google chatbot that is powered by the LaMDA large language model, there are many reasons why an organization should utilize an MSP. Here are a few of...

/ April 12, 2023