Social media – an MSP’s friend or foe?
For MSPs, the power of social media cannot be underestimated. This is a double-edged sword: although social media can be a strong positive force, it is also an easy way to lose the hard-won trust of your customers in a...
Composite applications and microservices vs. hosted applications
There is a move in the MSP space to replace monolithic hosted applications with more dynamic composite applications built from a collection of microservices. While this approach provides a number of positive outcomes, it also comes with its challenges. Let’s...
Where do MSPs go next post-pandemic?
COVID-19 has had a massive impact around the globe. Businesses across the travel, tourism and hospitality sectors have been hit badly, while a few (such as those in the healthcare and government sectors) have for the most part come through...
Providing the perfect partnership
In the constantly evolving world of the MSP, the need to partner with other providers continues to grow. Yet, gone are the days where a partnership was something agreed upon over a couple of drinks with a logo and link...
Aligning with the customer for a common cultural base
As we all know, customers come in all shapes and sizes. They have differing points of view on what they want and what you, as the MSP, can provide. This, unfortunately, creates a major issue. Your sales force is not...
Dealing with employee churn in a fast-moving world
As an MSP, you have a strong dependency on your staff, whether it is the sales team, customer support staff or the technical team behind the services you provide. However, the better these teams are, the bigger the target they...
A look back at the evolving trust in the MSP business model
Early MSPs were faced with a high degree of mistrust from the market. First of all, the failure of the application service provider market around the turn of the century made buyers wary of purchasing services that could disappear overnight....
Machine learning, deep learning, and artificial intelligence
MSP platforms by nature, are ‘chatty.’ Data is being created, not only by the customers using the platform, but by the platform itself. Every device creates data, and it is generally held in some form of syslog data log. Some...
Don’t reinvent the wheel
Being an MSP means that you can provide services to your customers where you retain far more control than if you were an independent software vendor (ISV). ISVs who have on-premise software must provide support for implementations across a wide...
It’s a metadata world
As mentioned in a previous piece, it is critically important for an MSP to ensure that its services are adequately advertised to attract more customers. This can be through emails, paper-based adverts, or whatever, saying “this is what our service...