Carrie Simpson

All posts by Carrie Simpson

Carrie Simpson is the founder of Managed Sales Pros, a lead generation firm dedicated to providing new business opportunities for MSPs. Carrie teaches IT firms how to build, manage, and grow their sales pipelines. You can follow Carrie on Twitter @sales_pros and connect with her on LinkedIn. 

The high cost of being complacent

The high cost of being complacent

Growing your business requires work. There’s no shortcut to it. It’s inconvenient. It’s hard. It takes us out of our comfort zones. It requires sacrifice and compromise, and while we believe that we know this going in, I’m not sure...

/ July 29, 2019
Don’t believe that cold calling is harder during the summer

Don’t believe that cold calling is harder during the summer

In MSP sales, it’s well known that cold calling is much harder during the summer months, when vacations create scheduling conflicts everywhere. However, that should not stop your MSP from making this useful strategy as effective as it can be....

/ June 28, 2019
Buy or die – long term prospecting

Buy or die – long term prospecting

Recently, Managed Sales Pros has closed two new clients. What’s special about these engagements?  Nothing, except that we’ve been pursuing both clients for around four years. The value of those clients totaled about 42,000 in MRR. A decent win, that...

/ May 24, 2019 / 1 Comment
Overcoming human roadblocks in the MSP sales process

Overcoming human roadblocks in the MSP sales process

The problem with most defined and structured sales processes isn’t really a problem, it’s just a fact of life: people cannot be relied upon to behave in ways that are predictable or rational.

/ November 16, 2018
Carrie Simpson: MSP sales and marketing; a little process goes a long way

Carrie Simpson: MSP sales and marketing; a little process goes a long way

All too often, communication between sales and marketing fails — which can lead to missed opportunities. Then the debate begins, are the leads bad or is the rep unskilled? Maybe neither, maybe both. In either case, a defined process and...

/ September 24, 2018
outbound stack
Carrie Simpson: The Myth of the Outbound Stack

Carrie Simpson: The Myth of the Outbound Stack

Many companies are now spending thousands per sales rep per month on complicated technology sales prospecting “stacks.” That’s fine, if that’s where you want to invest your sales and marketing spend. But, at $1,000 per seat per month with my current...

/ July 23, 2018
prospecting success
Carrie Simpson: Creating long-term prospecting success

Carrie Simpson: Creating long-term prospecting success

If you had asked some our very first customers three or six months into their first campaign with us at Managed Sales Pros, many of them would have declared their programs a failure. Zero deals closed. Many of them left...

/ May 21, 2018
Thought leadership
Carrie Simpson: Thought leadership prospecting the right way

Carrie Simpson: Thought leadership prospecting the right way

Thought leadership prospecting combines personalized interactions with automated marketing touches. It uses carefully curated content and intelligent one-on-one discussions to begin and nurture relationships with qualified prospects. The good news is that you can start thought leadership prospecting using the...

/ April 18, 2018 / 3 Comments
land grab sales
Carrie Simpson: Land grab sales – It’s happening now!

Carrie Simpson: Land grab sales – It’s happening now!

There are two types of prospecting campaigns. The first type of campaign is called a “displacement campaign.” It’s the type of campaign you plan and execute when most of your prospects are already using a competitor. The second type of prospecting...

/ March 26, 2018
lead scoring
Sales Prospecting: Lead Scoring for MSPs

Sales Prospecting: Lead Scoring for MSPs

Many MSP business owners are still the primary business developers, deal closers, and technical support leads for their growing companies. As the MSP grows, the owner gets pulled in a dozen different directions. I like to describe this as having...

/ February 21, 2018 / 1 Comment