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LinkedIn Sales Navigator

LinkedIn Sales Navigator can be a game-changer for managed service providers (MSPs), and especially for business development representatives (BDRs).

It can help you find new leads, catch buying signals, and more.

In this article I’ll quickly show you how to use it to build lead lists – it doesn’t have to be complicated at all.

Once you get the hang of it, you’ll find and convert leads consistently.

Leads search

When searching for leads, you can use various filters to get very specific. The more targeted, the better your results will be.

Six categories of filters help you narrow down your search:

  • Company: Current/past company, headcount, type, HQ
  • Role: Function, current job title, etc.
  • Personal: Geography, industry, etc.
  • Best path in: Connection, connections of, etc.
  • Recent updates: Changed jobs, posted on LinkedIn, etc.
  • Workflow: Personas, account lists, leads lists

Let’s look at each filter category and provide one or several use-cases for your MSP’s sales team.

Company filters

Company Type

If your MSP prefers companies of a certain headcount size, this is where to control that.

Isolate by 1-10, 11-50, 51 – 200, and so on.

In addition, if your MSP wants to focus on prospects that are headquartered nearby, you can isolate with the location filter, too.

Role filters

If your MSP wants to isolate owners or other C-suite leads, then try the “Function” or “Current job title” filters.

In our experience, we’ve found that job titles tend to be better; for some odd reason, the function filter is sometimes completely wrong.

Personal filters

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Sometimes a C-level may be working remotely so maybe you want to skip those. Therefore, in “Geography,” you can isolate so that only those living and working in your city are the ones who appear.

You can isolate even further by selecting (or excluding) certain industries.

Best path in filter (and buyer intent)

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If you are actively posting your own thoughtful content on LinkedIn (not the generic tech tip stuff that was copied and pasted), meaning you’re posting original content 2 to 4 times per week, you might find some fantastic leads by turning on the “Viewed your profile recently” filter.

In addition, if you are already connected to your existing clients (if you’re not yet, you should make this priority #1 after reading this), you can easily find great potential referrals by using the “Connections of” filter.

For example, let’s say your client is John Doe and you and John are 1st-degree connections on LinkedIn.

You could enter “John Doe” in the “Connections of” filter, at which point you could see every single one of John’s 1st-degree connections!

Maybe 8 of his connections would be great referrals so you could easily shoot over an email to Joe to see if he’d mind introducing you to these prospects.

Recent updates filters

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This is one of my favorites for MSPs; the changed jobs filter is GREAT. It has helped us book many appointments.

If a C-Level has changed jobs in the last 90 days, it means they are less interested in maintaining the status quo, and so they may be more open to hearing out a different MSP.

Similarly, if a prospect is active on LinkedIn, they are more likely to respond to your outreach so the “Posted on LinkedIn” can also be a good segment to prioritize.

Workflow filters

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There are some awesome filters in this section. Let’s start with “Persona”. If you are going to create lots of Leads filters and you don’t want to keep using Job titles as a filter, you can save those to personas – it’s a time saver and most helpful once you start saving multiple leads lists.

“Account lists” are another filter we use a lot because we can exclude MSP clients and partners with it. The last thing we want is for a BDR or sales development representative to accidentally call one of your clients!

Advantages of LinkedIn Sales Navigator

Bu using personalized filters in LinkedIn Sales Navigator, your MSP will be able to target ideal accounts. Narrowing down your search, tailoring your outreach, and uncovering hidden opportunities will certainly take your lead generation approach to the next level. Start refining your search and connecting with prospects today!

Note: This was originally published at Simple Selling.

Photo: Daniel Tadevosyan / Shutterstock

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Derek Marin

Posted by Derek Marin

Derek Marin is President of Simple Selling, the agency that generates predictable pipeline for MSPs. If you would rather tap dance in a minefield than add prospecting, marketing and sales team management to your to-do list, then feel free to book Derek directly from here: You can also reach him at or subscribe to the MRR Growth blog at for frequent sales tips and encouragement.

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