All posts by Derek Marin

Derek Marin is President of Simple Selling, the agency that generates predictable pipeline for MSPs. If you would rather tap dance in a minefield than add prospecting, marketing and sales team management to your to-do list, then feel free to book Derek directly from here: https://www.simpleselling.co/meetings/derek33 You can also reach him at derek@simpleselling.co or subscribe to the MRR Growth blog at https://share.hsforms.com/1jKEpsb0XSVC_UM3-w6ccRA463b for frequent sales tips and encouragement.

Why is lead generation for MSPs challenging?

Why is lead generation for MSPs challenging?

“We had a marketing vendor for six months and we didn’t get a single qualified lead!” “We hired a sales guy, but he didn’t last long.” “Our PPC gets leads but most are just emergency buyers.” MSPs are understandably frustrated...

/ May 2, 2022 / 10 Comments
Accept that it’s a different sales scenario

Accept that it’s a different sales scenario

In our first article of the MSP Sales Journeys series, we described why it’s beneficial to set concrete sales goals before outsourcing lead generation or hiring a sales rep or marketer. An MRR (Monthly Recurring Revenue) target can be backed into...

/ April 11, 2022
MSP sales journeys must begin with setting sales goals

MSP sales journeys must begin with setting sales goals

When most MSPs start out, finding new customers is usually handled by the founder. No one understands the SMB’s IT pains better, and besides, there usually isn’t much cash on hand to put towards sales. However, for some, over time...

/ April 4, 2022 / 8 Comments
A gift for the MSP heroes of the COVID-19 pandemic

A gift for the MSP heroes of the COVID-19 pandemic

This virus is bringing out the best and worst in people, companies, and everything in between. The best are offering help to strangers and doing other helpful acts to assist those around them. Hopefully your MSP is in the first...

/ March 20, 2020
Get more appointments with these easy LinkedIn tips

Get more appointments with these easy LinkedIn tips

If I told you there was a tool that could increase your sales rep’s performance by 100 percent or more, would you ask about it? Of course! But, the name of the tool won’t surprise you, simply because you use...

/ February 11, 2020
How MSPs can go beyond surviving, to thriving

How MSPs can go beyond surviving, to thriving

The competitive landscape for MSPs is evolving rapidly. Let’s start with the perspective that matters the most — that of your clients. They are human, like you and me, and we are all becoming less patient and forgiving of services...

/ January 1, 2020
Run your MSP like a SaaS Company

Run your MSP like a SaaS Company

Many MSP owners I’ve spoken with have said that the hardest part in sales is getting the permission to impress a prospect in the first place. Most potential clients are getting support from a competitor and they might not be...

/ October 9, 2019