Category: Sales & Marketing
Ask an MSP Expert: How to take your MSP marketing strategy to the next level
Q: My IT services business has always relied on referrals and word of mouth to bring in new customers, and it’s worked well for us. Now it’s time for us to expand our reach to the small to medium-sized businesses...
Cold calling tips for MSPs: Should I focus on a specific offering?
One of the first questions a client usually asks me is whether or not they should focus on a particular offering when they are looking for new business via cold calling. The answer is a very definitive “Sometimes!”
Health care IT security: What IT service providers need to know
Data breaches are on the rise in the U.S., increasing 27.5 percent in 2014, and health care companies in particular need to start being more vigilant. Earlier this year, Anthem, a major health insurance company, experienced a cyber attack that...
Recipes for Success: Learn how to simplify the way you package your MSP offering
Let’s face it. As a managed service provider, your life can be complicated. Between keeping up with help desk tickets, managing routine backups and maintenance, and fielding other customer requests—not to mention trying to sell your services to new prospects—you have...
4 Things MSPs need to start doing to close the marketing skills gap
Managed service providers built their businesses on a strong technical foundation and developed a solid sales team, and that used to be enough. But as the channel gets more crowded and more solutions move to the cloud, MSPs need to...
Ask an MSP Expert: How to differentiate my offering
Ask an MSP Expert is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between. Q: I am finding it harder and...
Cold calling tips for MSPs: How to respond to “We already have that”
If you’ve added cold calling to your sales and marketing strategy, you’ve likely been told “No, thank you!” in more ways than you can count. Rejection and objections are part of the process, and there are multiple ways to navigate...
IT service providers: How to find your purpose and own your brand
What is your purpose? This is the single most important question every business must answer in order to effectively market and differentiate in today’s experience-driven marketplace. Forget everything else—vision, mission, values, brand pillars, operating principles, strategies, priorities. Get to the...
3 Reasons managed service providers shouldn’t give up on marketing
Too many managed service providers think MSP marketing is as simple as launching a few campaigns and then sitting back to watch the new customers roll in. As long as they get out there and do it, they’ll win, right?...
Ask an MSP Expert: How to start a sales call as an MSP
Q: I set up a sales call with an SMB and need some tips on how to begin the conversation. Should I just launch into my sales pitch? What advice can you offer me on what to say and what...