Category: Tech Insight

Time to focus on customer renewal rates in age of the cloud

Time to focus on customer renewal rates in age of the cloud

When it comes to selling IT solutions in the age of the cloud, the biggest change for IT service providers is the emphasis that needs to be placed on customer renewal rates for services that are sold as a subscription....

/ June 23, 2016
crossing the it selling chasm
Geoffrey Moore shares advice on how to cross the IT selling chasm

Geoffrey Moore shares advice on how to cross the IT selling chasm

When it comes to selling an IT project, many IT vendors and their partners have come to appreciate that the part of the budget controlled by the internal IT organization only represents a few percentage points of the total operational...

/ June 9, 2016
report
Ask an MSP Expert: How to provide reports to my customers

Ask an MSP Expert: How to provide reports to my customers

Q: A few of my small business customers are asking me about their monthly spend on data backup and are looking for some reporting to show them they are getting value from this expense and that everything is backed up...

/ May 11, 2016
email marketing
The secret to making your MSP email marketing explode

The secret to making your MSP email marketing explode

Email marketing is still very much alive. (Picture Dr. Frankenstein screaming from his lab, “IT’S ALIVE, IT’S ALIVE!”) Email marketing hasn’t gone anywhere, but what was once a great tool for reaching new customers has been tarnished by a bunch...

/ March 30, 2016
ask an MSP Expert
Ask an MSP Expert: How can I collect and incorporate customer feedback?

Ask an MSP Expert: How can I collect and incorporate customer feedback?

Q: My MSP business is looking to expand, and we’re planning to open offices in other cities and service customers in new verticals. It’s exciting, but I know that as businesses scale there are usually growing pains. Before we start...

/ March 28, 2016
world backup day
Using World Backup Day as an MSP Marketing Opportunity

Using World Backup Day as an MSP Marketing Opportunity

March 31 is approaching fast, but there’s still time for you to kick off communication with your customers and prospects to remind them of the importance of making sure their data is securely backed up and keeping their business fully...

/ March 28, 2016
ask an MSP expert
Ask an MSP Expert: When should I sell appliance-based backup versus cloud backup?

Ask an MSP Expert: When should I sell appliance-based backup versus cloud backup?

Q: I’m trying to decide what type of backup to sell to one of my potential customers.  I’ve typically been selling appliance-based backup, but now I’m looking to offer cloud backup as an option. I also want to be able...

/ March 21, 2016
ransomware
KeRanger brings ransomware to the Mac

KeRanger brings ransomware to the Mac

Not too long ago one of the benefits of using a Macintosh for work was that there wasn’t enough of these systems in place to make it worthwhile for hackers to target them. Fast forward to today, and the growing...

/ March 8, 2016
10 tech terms
You’ve probably forgotten how weird these 10 tech terms sound

You’ve probably forgotten how weird these 10 tech terms sound

Working in the marketing department at Intronis, I feel like I come across a new tech term every day. And some of them are just odd. Do you ever wonder about words like “cookies,” “bits,” and “bytes” and where they...

/ January 29, 2016
The MSP’s Book Shelf: The Smarter Screen

The MSP’s Book Shelf: The Smarter Screen

Working on the lead generation team at Intronis, I look at dozens of MSP websites every day, and I have seen some of the best MSP websites—and some of the worst. Whether they’re too dense with text or so vague...

/ January 27, 2016