Category: Tech Insight
Geoffrey Moore shares advice on how to cross the IT selling chasm
When it comes to selling an IT project, many IT vendors and their partners have come to appreciate that the part of the budget controlled by the internal IT organization only represents a few percentage points of the total operational...
Ask an MSP Expert: How to provide reports to my customers
Q: A few of my small business customers are asking me about their monthly spend on data backup and are looking for some reporting to show them they are getting value from this expense and that everything is backed up...
The secret to making your MSP email marketing explode
Email marketing is still very much alive. (Picture Dr. Frankenstein screaming from his lab, “IT’S ALIVE, IT’S ALIVE!”) Email marketing hasn’t gone anywhere, but what was once a great tool for reaching new customers has been tarnished by a bunch...
Ask an MSP Expert: Collect and incorporate customer feedback
Q: My MSP business is looking to expand, and we’re planning to open offices in other cities and service customers in new verticals. It’s exciting, but I know that as businesses scale there are usually growing pains. Before we start...
Using World Backup Day as an MSP Marketing Opportunity
March 31 is approaching fast, but there’s still time for you to kick off communication with your customers and prospects to remind them of the importance of making sure their data is securely backed up and keeping their business fully...
Ask an MSP Expert: When should I sell appliance-based backup versus cloud backup?
Q: I’m trying to decide what type of backup to sell to one of my potential customers. I’ve typically been selling appliance-based backup, but now I’m looking to offer cloud backup as an option. I also want to be able...
KeRanger brings ransomware to the Mac
Not too long ago one of the benefits of using a Macintosh for work was that there wasn’t enough of these systems in place to make it worthwhile for hackers to target them. Fast forward to today, and the growing...
You’ve probably forgotten how weird these 10 tech terms sound
Working in the marketing department at Intronis, I feel like I come across a new tech term every day. And some of them are just odd. Do you ever wonder about words like “cookies,” “bits,” and “bytes” and where they...
Doing business like a high school student
Last week, I had the pleasure of participating as a judge at the Massachusetts District 5 DECA competition. DECA is an international association of marketing students preparing to position themselves as entrepreneurs and leaders in the business world. I was...
The powerful form of marketing every IT service company needs to use
Pop quiz: What is the most profitable form of marketing that an IT service company can have as part of its marketing arsenal? Hint: It’s also the one marketing strategy that is rarely used to its fullest extent. Experts claim...