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Email security is essential for all businesses and a very lucrative managed security service for MSPs. With the many solutions in the market, it can be overwhelming for MSPs to choose the right solution to use for their customers, especially now when cyberattack frequency is at an all-time high.

Despite all these alarming trends, many MSPs express frustration with their efforts to convince their small and medium business (SMB) clients of the importance of email security solutions. Many SMBs initially believe that they do not need anything more than the baseline security they provide for themselves, as they are not the target for bad actors. Unfortunately, their belief is misguided, as organizations of all sizes have fallen victim to cyberattacks, particularly when the victims lack key email defenses.

To help MSPs better protect their customers and to educate their customers on its importance, even for SaaS email applications such as Microsoft Office 365, we partnered with Conversational Geek and created the new eBook “Conversational Email Security for MSPs”.

Strengthening email security conversations for MSPs

The new eBook, “Conversational Email Security for MSPs,” written by CEO of Conversational Geek, Nick Cavalancia, gives an in-depth walkthrough on how MSPs can convince clients to sign-on to a managed, layered email security service by overcoming common SMB objections. The eBook outlines the reasons why SMBs should pay attention to the alarming trends mentioned earlier, and vividly illustrates the significant costs of ignoring their need for upgraded email security, including costs they may not have been aware of before.

The eBook also contains detailed descriptions of the email threats that have been most successful in infiltrating inboxes and tricking users into unleashing the malicious contents of the message. The descriptions contain information on how the attacks work and how cybercriminals have been using them over the past year. MSPs can use this information to show their knowledge of the cyberthreats and how their email security services neutralize each threat.

Establishing a setup with multiple layers of security is another area of emphasis that the eBook expands on. MSPs can learn how to explain their layered approach to clients. This explanation helps clients understand how each layer works in tandem with the others and covers any cracks that evolving email threats might slip through.

With the valuable takeaways offered in the “Conversational Email Security for MSPs” eBook, MSPs can experience more successful sales conversations with clients and better protect them from the email attacks that are growing in popularity with malicious actors.

Photo: Antonio Guillem / Shutterstock

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Lindsay Faria

Posted by Lindsay Faria

As Director of MSP Marketing, Americas, at Barracuda, Lindsay Faria is dedicated to empowering Barracuda MSP partners to grow their businesses by providing tools and information to make marketing and selling their data protection services as effective, fast and easy as possible.

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