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In the second episode of the SmarterMSP Podcast, we spoke about how untrained end users are emerging as a significant cybersecurity threat for MSPs to invest in educating and protecting. In Episode 3, we discuss common MSP website mistakes that are hurting the sales efforts of service providers.

Joining us on this episode was Nate Freedman, CEO of Tech Pro Marketing and frequent contributor to SmarterMSP, with many fantastic articles covering common challenges related to MSP sales and marketing practices. Tech Pro Marketing offers a powerful, proven MSP Lead Generation Engine, and is known for its expertise on MSP marketing and sales, producing relevant website content, and search engine optimization, and more.

During the podcast, Nate identified common mistakes that he notices on the typical MSP website. He also advised how MSPs can avoid them and make the most of their website to turn it into a high-performing sales asset.

An MSP website that is too self-focused

In the podcast, Nate noted that many MSP websites are more concerned with highlighting their own claims about the capabilities of its solutions and services compared to how their offering can help potential customers. Often times, decision makers for SMBs will be searching an MSP website to find if the service provider can help meet their business and IT needs, and protect them from certain vulnerabilities and cyberthreats. Providing more focus on how your MSP has helped other organizations will strengthen your credibility with prospective clients more than the typical claims of your technology’s capabilities.

For more of Nate’s tips, be sure to check out Episode 3 of the SmarterMSP Podcast.

Coming up on the SmarterMSP Podcast

Stay tuned for our next episode, in which Ken and Sophie speak with Bob Andrews, CEO of Computer Logistics, an MSP located in California, and Brian Babineau, SVP and GM of Barracuda MSP. Together, the group discuss some of the newest MSP trends that have developed over the last year, and the increasing importance of zero-trust network access (ZTNA).

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Posted by Bill Petherbridge

Bill is a Content Marketing Associate at Barracuda MSP. In this position, Bill is a key contributor to the management of the SmarterMSP.com and Barracuda MSP blogs. He also serves as copyeditor for Barracuda MSP content, in addition to maintaining Barracuda MSP's social media presence.

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