Tag: website optimization

Want your MSP website to soar? Avoid these three design pitfalls

Want your MSP website to soar? Avoid these three design pitfalls

While I’ve always thought it’s important to look forward, it can also be valuable to look backwards too, to see exactly how far you’ve come. That’s exactly what I did when I was looking over some of my notes and...

/ February 11, 2020
Here’s why you don’t need a new website for your MSP business in 2020

Here’s why you don’t need a new website for your MSP business in 2020

Last year, I wrote an article about what you need to know to make your MSP website generate more leads in 2019 and I’m still receiving feedback. I always love when I’m able to start a conversation like that, but...

/ December 24, 2019
Are you missing new clients due to errors on your website?

Are you missing new clients due to errors on your website?

According to an article on SiteImprove, 131 of 135 websites analyzed (97 percent) had broken links and errors on their web page. The websites they focused on were all Fortune 1000 companies, who have the resources (money and staff) to...

/ August 20, 2019
Why you shouldn’t replace your old website

Why you shouldn’t replace your old website

It’s mid-morning and my cell phone rings. The lady on the other end, the owner of an MSP in Dallas, explains that she needs a new website. So I ask, “Would you mind if I ask what specifically isn’t working?” She replies,...

/ July 18, 2019
OK – you’re an MSP. Now what?

OK – you’re an MSP. Now what?

MSPs have varied prospect bases. Some focus on servicing large enterprises where the effective decision maker is a technical person or group. But for the many MSPs that target small and medium enterprises (SMEs), there is often a completely different...

/ January 16, 2019 / 2 Comments
In 2019, make your MSP’s website a lead generator, NOT just an IT services brochure

In 2019, make your MSP’s website a lead generator, NOT just an IT services brochure

Years ago, I worked as an independent computer consultant — back when that was still a pretty novel idea. Computers weren’t ingrained into every small business the way they are now. Not every organization, large and small, was connected to...

/ December 5, 2018 / 1 Comment
Ask an MSP Expert: What text should I include on my website for better SEO?

Ask an MSP Expert: What text should I include on my website for better SEO?

Q: We’re a newer MSP, and we’re looking for ways to optimize our website. For the best SEO, what text should we include on our website? Finding the right recipe for search engine optimization (SEO) can vary from one business...

/ February 26, 2018