Ask an MSP Expert is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between.
Tag: Ask an MSP Expert
Ask an MSP Expert: How to develop a training program for new IT employees
Q: My MSP business is growing, and we’re hiring like crazy! How do I make sure my new hires are trained properly and can support my customers? I want to know my employees are prepared for the job and have...
Ask an MSP Expert: How to prepare my MSP business for Windows 10 release
Q: Microsoft’s Windows 10 is being released on July 29. What opportunities does this present to my MSP business? How can I use this release to sell my services and connect with my customers? The announcement that Windows 10...
Ask an MSP Expert: How to use PPC advertising to elevate your MSP marketing efforts
Q: I’m an established managed service provider and just opened another office in a nearby metro area where there’s tons of new prospects— and tons of competition. One of my friends suggested using pay per click advertising as a...
Ask an MSP Expert: How to help your customers understand Windows Server 2003 end of life
Q: As an MSP business owner, I know Windows Server 2003 end of life (EOL) is coming up fast. The end of support is only a month away, and I haven’t heard a peep from some of my small business...
Ask an MSP Expert: How to price cloud backup services
Q: As an IT service provider, my business has always offered a handful of services to our small and medium-sized business customers, and we’ve done well. But I know we can be even more successful. Specifically, we know that offering...
Ask an MSP Expert: How to take your MSP marketing strategy to the next level
Q: My IT services business has always relied on referrals and word of mouth to bring in new customers, and it’s worked well for us. Now it’s time for us to expand our reach to the small to medium-sized businesses...
Ask an MSP Expert: How to hire a new employee
Q: My business is growing, and I need to hire more employees to help manage the increased workload. I’ve always been able to find employees through word of mouth and referrals when I needed to hire people before. Now we...
Ask an MSP Expert: How to use email in my MSP marketing efforts
Q: I’m trying to expand my sales and marketing strategy for my managed services business, and I’m not sure what to do next. I want to try email marketing as a way to reach my prospect list and get them...
Ask an MSP Expert: How to support mixed environments
Q: I’m about to sign on a new client, and they have both PC and Mac devices operating on their network. I want to win the business, but I’m not sure how to manage both operating systems at the same...
Ask an MSP Expert: How to automate backups
Q: I’ve noticed that my technicians spend way too much time managing backup sets for our customers. Their days are spent monitoring for when backups are completed, resolving any potential issues, and notifying the customer afterward. Over and over again....