Ask an MSP Expert is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between.
Tag: Ask an MSP Expert
Ask an MSP Expert: How to start a sales call as an MSP
Ask an MSP Expert: How to start a sales call as an MSP
Q: I set up a sales call with an SMB and need some tips on how to begin the conversation. Should I just launch into my sales pitch? What advice can you offer me on what to say and what...
Ask an MSP Expert: How do I respond to an SMB that wants to break up with me
Ask an MSP Expert: How do I respond to an SMB that wants to break up with me
Q: Help! I think one of my SMBs wants to leave me for another service provider. What do I do? Is there anything I can say to convince them to stay? I hate confrontation, but I don’t want to get...
Ask an MSP Expert: How to respond to a customer asking about reliability
Ask an MSP Expert: How to respond to a customer asking about reliability
Q: I’m getting close to closing a deal with a new customer, but they’re not that comfortable with technology and seem nervous about backing things up in the cloud. They keep asking about how reliable it really is. What can...
Ask an MSP Expert: How to explain malware to my customers
Ask an MSP Expert: How to explain malware to my customers
Q: I’m having trouble explaining malware to my customers. Can you define malware in terms they can understand? Also, what tips can I give them to help protect their business from a malware attack? You’re not alone. Every MSP faces...
Ask an MSP Expert: How to make backup mandatory for my customers
Ask an MSP Expert: How to make backup mandatory for my customers
Q: I know the value of selling cloud backup and recovery as part of a managed service agreement, but some of my customers don’t get it and say they’d rather skip it. Should I make it a mandatory service for all...
