Tag: customer experience management

The power of the service recovery paradox

The power of the service recovery paradox

Mistakes happen all the time in business. No one is perfect and can foresee every eventuality. Servers are misconfigured, connections go down, and patches are missed. Whilst the immediate effect and impact of a service failure may not be great,...

/ July 23, 2019
Salesforce Marketing Cloud enhancements are all about improving customer experience

Salesforce Marketing Cloud enhancements are all about improving customer experience

Salesforce Connections might not be as big as Dreamforce, but it’s meant to give the Salesforce Marketing Cloud its own special time in the sun. The conference took place in Chicago this week and in many ways felt like Adobe...

/ June 14, 2018