Tag: customers
Generative AI is a game-changer for how MSPs demonstrate value
Customers like to have a clear understanding of what’s going on. MSPs hold more than enough data to let customers know what is going on with their services. However, they struggle to transform this data into a useful form that...
What today’s customers expect from their MSPs
For managed services providers (MSPs) to stay competitive, they must anticipate their customers’ needs. This may have been a little easier in the past because there were standard sets of services and capabilities that many clients were looking for when...
6 Cybersecurity conversation starters
For MSPs and VARs trying to expand the reach of their services with existing clients, initiating a cybersecurity conversation around the need for solutions and services can be challenging. This is often because clients believe that their cybersecurity needs are...
How to keep your customers happy and profitable
To paraphrase Jane Austin, it is a truth universally acknowledged, that an MSP in possession of a good fortune, must be in want of happy customers. The fact is, happy customers tend to be more profitable than those who are...
Special offers can turn prospects into customers
As an MSP, customer loyalty can be a challenge – but first, there is the need to turn a prospect into a customer. These two areas can be inextricably linked: if an MSP operates as a completely open entity where...
Cutting through the complexity of MSP profitability
Do you know if any of your customers are losing you money? It is often reported that any organisation’s profits follow the Pareto principle: 80 percent the profits come from the top 20 percent of the customers. Although this is...
Ask an MSP Expert: How can I stay ahead with social media?
It’s no secret that businesses continue to utilize social media more and more each day. With the consistent rise of consumer social media usage, why wouldn’t they? Whether they are writing reviews, reaching out for customer service, purchasing products, or...
