Tag: incentives

Customer incentives: A proven catalyst for MSP growth

Customer incentives: A proven catalyst for MSP growth

Managed service providers (MSPs) have always cared about customer retention—but now IT vendors are putting real incentives behind it. Amazon Web Services (AWS), for example, is introducing two updates to its partner program next year that reward MSPs for keeping...

/ January 1, 2026
Customer management incentive programs fuel MSP growth

Customer management incentive programs fuel MSP growth

Customer retention has always been a priority for managed service providers (MSPs), but IT vendors are now placing even greater emphasis on it—and backing that focus with financial incentives. Doubling down on customer retention Amazon Web Services (AWS), for example,...

/ December 18, 2025
How MSPs can prosper with pricing, incentives, and deals

How MSPs can prosper with pricing, incentives, and deals

Customers like known costs when it comes to MSP contracts. They tend to dislike the use of variables such as resource or time charges, preferring either per user or per organization charging instead. While this can work for the MSP...

/ May 16, 2023
How to keep your customers happy and profitable

How to keep your customers happy and profitable

To paraphrase Jane Austin, it is a truth universally acknowledged, that an MSP in possession of a good fortune, must be in want of happy customers. The fact is, happy customers tend to be more profitable than those who are...

/ October 11, 2022