Tag: IT
An MSP’s role to helping customers navigate through changes
The technology industry is constantly changing, and managed service providers (MSPs) need to step in to help customers navigate these changes, especially in the wake of a merger or acquisition. It is usually accompanied by substantial changes in licensing and...
Addressing your prospects’ pain points in your marketing
Connecting authentically with your prospects is vital to your managed service provider’s growth mission. This starts by addressing their pain points effectively in your marketing collateral, specifically your website. Building empathy and connection When potential clients visit your website, they...
Are you using your prospects’ value curve to boost sales?
One of the biggest challenges for any sales team is to identify the pinnacle priorities that sit at the very top of an executive’s value curve. These are the priorities executives will give time, attention, and budget. So, how can...
Businesses are seeking help to deploy AI
Nearly half (47 percent) of the 1,000 senior technology executives surveyed in a recent study shows that they are seeking external assistance to implement AI. Of which, 22 percent are partnering with a technology services provider, while 25 percent partners...
Achieving IT-business alignment is a must for organizations
A report published by NTT Data finds only roughly half (51 percent) of organizations have fully aligned their technology to their business strategy needs. An additional 39 percent report that they partially align. The report is based on an analysis...
IT service providers expect efficiency boost with generative AI
Most managed service providers (MSPs) offer varying degrees of professional services to help organizations. An example of this would be launching a new IT initiative that can be a highly profitable source of revenue. However, competition for the expertise needed...
Your MSP website doesn’t need to be catchy
IT is one of the most in-demand business services in the world. There are thousands and thousands of managed service providers (MSPs) out there. The struggle in every crowded industry is to stand out. The IT world is no exception....
Survey sees an increase in MSP IT spending
While no one knows for certain what percentage of the trillions of dollars spent on IT might be accounted for by managed service providers (MSPs), recent research suggests MSP IT spending is growing at a significant rate. A survey of...
How MSPs help organizations conquer IT innovation challenges
For the longest time, business executives have complained about the inability of IT teams to keep pace with evolving business needs. Now, the proverbial shoe may be on the other foot. A survey of over 1,000 senior executives at U.S....
Survey highlights need for additional cloud security expertise
There’s an old maxim that says you can’t manage what you can’t see. That has never been truer than when it comes to cloud computing environments. That lack of visibility, however, also creates opportunities for managed service providers (MSPs) to...