All posts by Nate Freedman

You don't want marketing help from just anyone — you want it from someone that doesn't just know MSPs, but someone that is focused exclusively on using MSP Marketing to help MSPs generate leads. Nate Freedman is the CEO of Tech Pro Marketing, where they leverage a unique blend of outbound MSP lead generation, MSP SEO and MSP websites to power their proven MSP Lead Generation Engine™.

Using MSP marketing to remain front of mind with customers

Using MSP marketing to remain front of mind with customers

Previously, I wrote on SmarterMSP about removing serious mistakes from your MSP marketing activities that prevent them from being their most effective. In this post, I want to warn service providers of ways that their MSP marketing can fail to...

/ August 3, 2021 / 5 Comments
Avoid these serious mistakes in your MSP Marketing

Avoid these serious mistakes in your MSP Marketing

As someone who has spent years helping MSPs of all types generate leads and grow their companies, I’ve seen far too many people make the same MSP marketing mistakes time and again. I’m not talking about underestimating SEO or having...

/ June 3, 2021
How to run an effective Google Ads campaign

How to run an effective Google Ads campaign

As someone who has managed hundreds of thousands of dollars in ad spend over the course of my career, let me tell you – Google Ads are still one of the most powerful opportunities that many MSPs aren’t taking advantage...

/ May 11, 2021
Use 2021 to build more credibility for your MSP

Use 2021 to build more credibility for your MSP

Between the time I took my first IT marketing job in 1997, all the way up until the end (thankfully) of 2020, one of the biggest mistakes I’ve seen IT providers make with their marketing, is putting too much focus...

/ February 9, 2021
Is your MSP website hurting your sales efforts?

Is your MSP website hurting your sales efforts?

As the CEO of Tech Pro Marketing, not too long ago I had the opportunity to complete a detailed study of all of the MSP websites we have under management. It was a very interesting experience for me, as some...

/ December 22, 2020
Keys to consistent lead gen for MSPs

Keys to consistent lead gen for MSPs

Recently, I had the opportunity to be a guest on the SMB Community Podcast. I had a fantastic conversation with the show’s host, Karl Palachuk, on the topic of marketing for MSPs. We both agreed that generating leads as an MSP...

/ December 1, 2020
Perfect your LinkedIn profile, generate more leads

Perfect your LinkedIn profile, generate more leads

Previously, I wrote a piece called “Can MSPs really use LinkedIn for lead generation? Absolutely – and here’s how.” It’s something I still feel incredibly strong about, and it’s also a perspective that I think has been reinforced by everything currently...

/ October 20, 2020
What you should showcase on your MSP website

What you should showcase on your MSP website

Previously, I wrote on SmarterMSP about keeping your prices off of your MSP website. This article serves as a continuation of this topic, this time focusing on using your website to tell a story of value over price. In this...

/ September 15, 2020
Keep your prices off your MSP website

Keep your prices off your MSP website

Editors note: This is part one of a two-part series on using your website to tell a story of value over price. Part two, “What your MSP website should focus on instead” will be published next week. Stay tuned. Recently,...

/ August 18, 2020
Your MSP isn’t all about price

Your MSP isn’t all about price

As someone who spends a lot of time talking and writing about how managed services providers (MSPs) need to make their messaging all about the raw value they’re able to offer their prospects, I hear a lot of people say...

/ July 14, 2020 / 1 Comment