All posts by Nate Freedman

You don't want marketing help from just anyone — you want it from someone that doesn't just know MSPs, but someone that is focused exclusively on using MSP Marketing to help MSPs generate leads. Nate Freedman is the CEO of Tech Pro Marketing, where they leverage a unique blend of outbound MSP lead generation, MSP SEO and MSP websites to power their proven MSP Lead Generation Engine™.

Hiring an expensive videographer is not the solution to your MSP’s video marketing problem

Hiring an expensive videographer is not the solution to your MSP’s video marketing problem

Not too long ago, an MSP owner came to me asking for some advice. He was thinking of investing in a professionally shot company overview video and wanted to know if it was a good use of his marketing budget....

/ February 22, 2022 / 13 Comments
MSP blogging Tips SmarterMSP
Why most MSPs fail at blogging… and how to succeed

Why most MSPs fail at blogging… and how to succeed

If you’re reading this article, then you probably know that blogging is something I’m very passionate about. At the time of writing this, I’ve got five pages of blog post archives to my name here on the SmarterMSP blog alone. I...

/ January 18, 2022 / 10 Comments
Is your MSP ready for inbound marketing?

Is your MSP ready for inbound marketing?

Recently, I was having a coffee with a fellow MSP marketer who built (and sold) his own MSP business. He didn’t build his business alone. He had a partner, who handled the technical side of the equation, while he managed...

/ January 11, 2022
Repeat after me: I am a value-focused entrepreneur

Repeat after me: I am a value-focused entrepreneur

As someone who has been in the IT space in one form or another since 1999 (when I took my first part-time job at Bay State Computer Repair), I’ve witnessed first-hand the industry’s incredible transformation. People think that technology is...

/ November 16, 2021
Three habits that helped me become a better entrepreneur

Three habits that helped me become a better entrepreneur

While preparing for a recent podcast appearance, the host shared with me a question that they were going to ask, which, for a moment, took me aback: what is the one thing that has attracted me to devoting my professional...

/ October 19, 2021
Podcasting for MSPs: It’s about the audience and guest

Podcasting for MSPs: It’s about the audience and guest

After recently sitting down as a guest on the SmarterMSP podcast, I got to thinking about how podcasting, and the revolution that is currently taking place all around us, is truly one of the most exciting marketing opportunities I’ve seen...

/ September 23, 2021 / 5 Comments
Using MSP marketing to remain front of mind with customers

Using MSP marketing to remain front of mind with customers

Previously, I wrote on SmarterMSP about removing serious mistakes from your MSP marketing activities that prevent them from being their most effective. In this post, I want to warn service providers of ways that their MSP marketing can fail to...

/ August 3, 2021 / 6 Comments
Avoid these serious mistakes in your MSP Marketing

Avoid these serious mistakes in your MSP Marketing

As someone who has spent years helping MSPs of all types generate leads and grow their companies, I’ve seen far too many people make the same MSP marketing mistakes time and again. I’m not talking about underestimating SEO or having...

/ June 3, 2021
How to run an effective Google Ads campaign

How to run an effective Google Ads campaign

As someone who has managed hundreds of thousands of dollars in ad spend over the course of my career, let me tell you – Google Ads are still one of the most powerful opportunities that many MSPs aren’t taking advantage...

/ May 11, 2021
Use 2021 to build more credibility for your MSP

Use 2021 to build more credibility for your MSP

Between the time I took my first IT marketing job in 1997, all the way up until the end (thankfully) of 2020, one of the biggest mistakes I’ve seen IT providers make with their marketing, is putting too much focus...

/ February 9, 2021