Nate Freedman

All posts by Nate Freedman

You don't want marketing help from just anyone — you want it from someone that doesn't just know MSPs, but someone that is focused exclusively on helping MSPs generate leads through digital marketing. As the founder of Tech Pro Marketing, Nate Freedman has more than two decades of web and IT experience and manages a team that has worked on more than 1,000 different projects. After launching his first website project in 1998, he's spent more than 5,000 hours working with IT businesses on new and innovative ways to guarantee the marketing results they need when they need them the most.

Can MSPs really use LinkedIn for lead generation? Absolutely – and here’s how

Can MSPs really use LinkedIn for lead generation? Absolutely – and here’s how

As someone who has always made an effort to stay up-to-date with the latest best practices in marketing, it can’t be denied that there is currently a MAJOR buzz around not only LinkedIn, but the site’s role in successful B2B...

/ August 6, 2019
Think you need a funnel to generate MSP leads? Think again

Think you need a funnel to generate MSP leads? Think again

I recently received an email from a new client who had signed up for our MSP marketing services. We’d had some brief discussions about the direction his marketing might be headed in, and I was eager to learn more about...

/ July 3, 2019
Outreach has a place in your MSP marketing strategy

Outreach has a place in your MSP marketing strategy

As someone who has been in the MSP marketing game for years, I’ve seen trends come and go. Recently, I was on a call with a new client, discussing the shape of his marketing strategies moving forward. I’ve always believed...

/ June 5, 2019
When is it the right time to hire a lead generator?

When is it the right time to hire a lead generator?

As an MSP marketer who speaks to business owners on a regular basis, I tend to get a lot of prospects who contact me at different points along the larger journey that they’re taking. Some are just getting started, while...

/ May 8, 2019
Why core values play a bigger part in marketing your MSP than you think

Why core values play a bigger part in marketing your MSP than you think

I was on the phone with one of my MSP marketing clients the other day and at a certain point, the topic of conversation turned away from business and towards a topic of interest to both of us: TED Talks.

/ April 1, 2019
If you want to win more MSP clients, you need to surprise them

If you want to win more MSP clients, you need to surprise them

As an essential part of our onboarding process with any new client at Tech Pro Marketing, we always go through a phase of competitor research. It’s always a good idea to keep up-to-date with what is going on in the industry,...

/ March 6, 2019
Selling managed services to the modern small business owner

Selling managed services to the modern small business owner

I recently took on a client who fits the description of an “old school” MSP business owner – someone who has been in this industry for years and has seen the landscape shift around them time and again. This particular...

/ February 6, 2019
Why unsubscribes are actually a GOOD thing for your MSP’s email marketing list

Why unsubscribes are actually a GOOD thing for your MSP’s email marketing list

The other day, I was on a conference call with one of my regular MSP marketing clients. I consider them as someone who I’ve had a great relationship with over the past few years. We were preparing a new email...

/ January 9, 2019
In 2019, make your MSP’s website a lead generator, NOT just an IT services brochure

In 2019, make your MSP’s website a lead generator, NOT just an IT services brochure

Years ago, I worked as an independent computer consultant — back when that was still a pretty novel idea. Computers weren’t ingrained into every small business the way they are now. Not every organization, large and small, was connected to...

/ December 5, 2018 / 1 Comment
Never offer a free technology audit when pitching your MSP services

Never offer a free technology audit when pitching your MSP services

As a managed services provider, your “process” is more than just how you provide services to your clients every single day. It’s your key value differentiator — the rock-solid foundation upon which your competitive advantage is formed. Nobody does what...

/ November 7, 2018 / 2 Comments