Robin Robins

All posts by Robin Robins

Robin Robins is the CEO and Founder of TechnologyMarketingToolkit.com, the largest sales and marketing consulting firm in the IT channel, specializing in sales-generating marketing campaigns for MSPs, VARs, and solution providers. To date, over 7,000 IT services firms have enrolled in one or more of her programs. Click here for more information and to request a free one-on-one marketing consultation and marketing roadmap for your IT services firm.

Lead generation
Robin Robins: What a casket sales company can teach you about lead generation

Robin Robins: What a casket sales company can teach you about lead generation

Here’s a product you don’t see advertised very often: caskets. So when I saw a company advertising them one morning on national TV, it caught my attention. Unfortunately, I missed the company name — however, the biggest, most glaring FAIL...

/ July 19, 2017
robin robins wheres the beef
Robin Robins: Where’s The BEEF?

Robin Robins: Where’s The BEEF?

I’m sure that a certain younger reader will NOT understand that reference — so google it. Back in the ’80s, “Where’s THE BEEF?” was a hugely successful catchphrase that kicked off a flurry of memed merchandise and became as popular...

/ June 14, 2017
robin robins pricing
Robin Robins: Let’s Talk About Price $$$$$

Robin Robins: Let’s Talk About Price $$$$$

I’m about to make somebody (you?) a lot of money because I’m about to give you an idea for raising your fees that will allow you to prove to yourself you’re leaving a LOT of money on the table. First,...

/ May 3, 2017
facebook rant
Robin Robins: How your thoughtless political rants are hurting your business

Robin Robins: How your thoughtless political rants are hurting your business

A news report I overheard but missed the source of: Employees are now wasting an average of two hours a day reading political news on Facebook and creating drama, stress, and resentment in their workplace as they argue over their...

/ March 22, 2017
monetize
Robin Robins: How do I monetize thee? Let me count the ways …

Robin Robins: How do I monetize thee? Let me count the ways …

My friend Michael Attias runs a catering-software business that helps restaurant owners generate a significantly higher profit margin in their business by selling catering. The other day he was explaining a new done-for-you online marketing service he was about to...

/ February 13, 2017
robin robins
Robin Robins: The 9 pillars of trust-based selling

Robin Robins: The 9 pillars of trust-based selling

If you’re struggling to close sales, this is my New Year’s gift to you. Below is a list of nine ways you can specifically build TRUST to close more sales. My suggestion would be to take one at a time...

/ January 11, 2017
marketing robin robins
Robin Robins: Marketing not working? Read this…

Robin Robins: Marketing not working? Read this…

Before you try to implement any new marketing campaigns, I thought I would give you a brief refresher on REALITY so you can better appreciate the difficulty of the task of acquiring new customers. You are GROSSLY IGNORANT to expect...

/ November 30, 2016
commodity business
Robin Robins: What to do when you suddenly find yourself in a dark room in a commodity business

Robin Robins: What to do when you suddenly find yourself in a dark room in a commodity business

First off, if you find yourself selling a commodity product or service, you only have yourself to blame. YOU chose your business and your customers; so if you truly are selling a commodity where margins are thin and clients are...

/ October 26, 2016
back to school
Robin Robins: Back-to-school sales lessons for MSPs

Robin Robins: Back-to-school sales lessons for MSPs

“Two things are infinite, the universe and human stupidity, and I am not yet completely sure about the universe.”   —Albert Einstein BACK TO SCHOOL LESSON: Is it laziness or stupidity? On a recent sales call with a company that will...

/ September 7, 2016
second effort
Robin Robins: MSPs need to make “the second effort”

Robin Robins: MSPs need to make “the second effort”

Vince Lombardi loved to talk about the concept of the second effort. In fact, it’s the basis of a short sales training movie created in 1968 that is still showed to sales teams in training programs today. Lombardi is famous...

/ August 3, 2016