There is a lot of action in the private/hybrid cloud market these days with many vendors trying to help companies straddle the world between the private data center and the public cloud, while providing all of the benefits the public cloud provides.

Those benefits have been well documented and include agility, elasticity, and only paying for what you use. It’s still unclear, however, whether moving the cloud inside your data center actually gives you all those benefits. While you can simulate a public cloud, you can’t move as fast as the vendors do, given their vast resources. You also face the same kinds of IT bottlenecks the public cloud is supposed to solve.

Yet the private and hybrid cloud solutions business is booming and appears to have a bright future with new products coming on the market at a brisk pace as companies including AWS try to provide a solutions to waiting markets.

AWS CEO Andy Jassy, in an interview with Silicon Angle published this week, said that while he still believes everyone will eventually go the cloud, a statement he made four years ago, he is careful not to get locked in to how he defines the cloud.

“We don’t get too focused on trying to find exactly what counts as cloud and what doesn’t count as cloud. The reason that people are so excited about the cloud is because it lowers your cost meaningfully. You get to turn capital expense to variable expense. You only pay for what you use. And then you get real elasticity where you don’t have to provision ahead of what you need. And then it allows you to move much more quickly because you don’t have to provision servers…,” Jassy said.

Moving or not moving

Even given Jassy’s broad definition of the cloud, he still thinks everyone is moving there, and that it’s wishful thinking on the part of the traditional vendors that companies will be slow to leave the data center. 

“There are a number of older-guard technology companies who either genuinely believe or are hoping people will believe that companies aren’t going to move to the cloud that quickly or that a very large amount of workloads will remain on-premises forever. I don’t believe that. And I don’t think any of the data shows that’s happening,” he told Silicon Angle.

He could be right, although for the short term at least, it appears we are going to be living in a hybrid/private cloud world. As we do, there are going to be companies trying to help those companies make the transition. The question remains though if this is interim strategy, a bridge to a time when companies mostly use public cloud, or the way of the world for foreseeable future.

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Photo:  drserg / Shutterstock.

Posted by Ron Miller

Ron Miller is a freelance technology reporter and blogger. He is contributing editor at EContent Magazine and enterprise reporter at TechCrunch.

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