Welcome to The Cloud 5, our weekly feature where we scour the web searching for the five most intriguing and poignant cloud links we can find.

Before we jump into this week’s links, please have a look at one of our recent blog posts, Salesforce Marketing Cloud enhancements are all about improving customer experience. Salesforce held a marketing conference this week and the focus was all on understanding the customer better.

And without further delay, here we go with this week’s links:

AWS-VMware partnership remains a win-win — for now | TechTarget

On its face the AWS-VMware deal was a win for both companies and for IT, who finally had an easy way to move their VMs from on-premises to the most popular cloud company. But this author thinks that the future could bring a number of outcomes to the partnership including perhaps an acquisition of some sort by AWS.

Salesforce Connections takeaways from B2B Commerce announcement | Diginomica

One of the big takeaways from the Salesforce Connections conference this week in Chicago was what Salesforce intends to do with its Cloudcraze acquisition. Turns out, it wants to beef up its B2B commerce by providing businesses with a consumer-like experience.

What is cloud-native? The modern way to develop applications | Infoworld

You’ve probably heard of the notion of cloud native computing, but you might not really understand what it means. This article attempts to lay it out for you in an understandable fashion. Given its growing prominence, it’s worth understanding what it’s about.

IBM announces major expansion of regional cloud services | eWeek

Nobody can deny that IBM has struggled in recent years as it has made the transition to a cloud company, but that hasn’t stopped it from continuing to expand the effort. This past week it announced a new undertaking to add 18 additional regional locations.

Online retailer Zulily picks Amazon, e-commerce rival, for cloud-computing deal | Seattle Times

With all the stories of retailers being eviscerated by Amazon, there was a surprise this week when Zulily, a fellow online retailer decided to choose Amazon as its cloud host. I guess that’s what you call sleeping with the enemy.

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Photo Credit: Tomma Henckel. Used under CC 2.0 license.

Posted by Ron Miller

Ron Miller is a freelance technology reporter and blogger. He is contributing editor at EContent Magazine and enterprise reporter at TechCrunch.

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