How to build an active referral network
Most companies have three different types of clients. First, you have The Evangelists. These clients are likely already bringing passive referrals to you. Passive referrals are fantastic. As the name indicates, a passive referral is something you don’t have to...
Are you measuring your telemarketing ROI the wrong way?
Many of our clients tried hiring a telemarketer before they came to work with us at Managed Sales Pros. Often, when I ask them why they let go of their in-house caller, the response is, “Well, they worked with us...
Two ways to use cold calling to help your other MSP marketing efforts
One of the things I love the most about cold calling is that it requires absolutely nothing to get started other than your time and a telephone. Cell phone, desk phone, soft phone … doesn’t matter. If you’ve got a...
5 Ways picking up the phone can help improve your MSP business
The phone is an important business tool that too many people are overlooking. In the first week of 2016, I received two sales calls. I answered them both. By comparison, I received 50 LinkedIn connection requests, 30 LinkedIn InMails, and...
How to use cold calling as a thin wedge – the right way
When it comes to selling managed services, there are many things that you can use cold calling for, but one of the best uses is as a thin wedge. Yeah, it’s sales jargon, but “the thin wedge” is one of...
Free stuff you can do with a free hour to grow your MSP business
Have you somehow magically ended up with an hour on your hands that you don’t know what to do with? That doesn’t happen to me very often, but sometimes a meeting gets cancelled or a flight gets delayed and you...
How to ask for referrals for your managed services business
Most of our clients come to us when their well of word-of-mouth referrals has dried up. That’s a reactive approach to business development. As a managed services provider, you need a consistent flow of new leads to build a strong...
How to buy a good prospecting list as an MSP — and what it should cost
One of the questions we are asked most often here at Managed Sales Pros is, “Where can I buy a GOOD prospecting list at a reasonable price?”
Hot tips for effective cold calling during slow summer months
Cold calling is a numbers game. It gets a whole lot harder in the summer months for a few reasons — one of them is plain old prospect unavailability. You can’t control the fact that all of your prospects are...
3 reasons a hot lead goes cold (and how to keep it from happening)
You had a great first call. It led to a great first meeting, and you’ve written the best managed services proposal ever. You’re ready to present it, but when you call your prospect to arrange a time, they aren’t responding....
