How MSPs should measure the real ROI of AI in sales and marketing
AI sales and marketing tools love to tell you how much time they save. That number is usually based on the happy path: how long the task took before AI versus how long it takes after AI produces an output....
MSP owners: Sell more, build less with AI
If you still own sales at your MSP, you probably already have a 40-plus-hour work week before you open Claude, ChatGPT, or another AI tool and start building something. So if you’re going to work another 10, 20, or 80...
How MSPs can use AI to build better prospecting lists
AI can help with MSP sales prospecting, but I wouldn’t spend ten minutes asking an LLM to research every company before making a call. Instead, use AI to remove the administrative work that slows prospecting: cleaning lists, extracting data from...
How MSPs can turn sales calls into better marketing
Your prospects are already telling you what your MSP should be writing about. They tell you what worries them, what they don’t understand and why they’re unhappy with their current provider. They explain their concerns about switching, pricing and what...
Why smaller MSPs outrank you online
There’s a five-person MSP in your market that’s been around for four years. You’ve been around for twelve. You have three times the headcount, a longer client list, and a track record the smaller MSP can’t match. Yet when a...
“We already have an MSP website” isn’t the same as being found online
Two years ago, your managed service provider (MSP) invested in a website redesign. New layout, updated copy, maybe a fresh logo treatment. You paid the invoice and moved on, because the work was done. Except the work wasn’t done. The...
You’re paying for MSP marketing that isn’t working, here’s the data
Last month’s marketing invoice cleared, and somewhere between the ticket queue and the vendor call, you approved it without checking whether it produced anything. The agency sent a report. Impressions were up. Click-through rate held steady. In the same thirty...
Why your MSP’s social posts get zero engagement
You posted a “5 Cybersecurity Tips” graphic that you generated using ChatGPT last Tuesday. Three likes. Two are employees. One is your mom. Now you’re wondering if social media is even worth it for your MSP. The problem isn’t that...
Why your MSP isn’t getting inbound leads
I work with MSPs on sales and marketing every day, and Fox & Crow Group builds and sells both software and research that measures MSP marketing performance. With that bias stated right up front, the data is still the data....
The MSP sales stack is an expensive myth
Ask ten MSP owners what’s in their sales stack and you’ll get ten different answers, and every one of them is a number nobody’s added up. Here’s my bias, up front: I sell an MSP CRM. Take that for what...
