Carrie Richardson

All posts by Carrie Richardson

Carrie Lynn Richardson is a sales strategist, entrepreneur, and co-founder of Fox & Crow Group, where she helps managed service providers (MSPs) and technology companies build predictable, scalable revenue systems. With more than 20 years of experience in sales and marketing, she has built and exited multiple businesses and advised organizations across the IT channel. Richardson specializes in designing structured sales processes, aligning marketing and sales execution, and helping founder-led companies transition from referral-driven growth to disciplined, repeatable revenue operations.

grow your MSP business
Free stuff you can do with a free hour to grow your MSP business

Free stuff you can do with a free hour to grow your MSP business

Have you somehow magically ended up with an hour on your hands that you don’t know what to do with? That doesn’t happen to me very often, but sometimes a meeting gets cancelled or a flight gets delayed and you...

/ October 28, 2015
asking for referrals
How to ask for referrals for your managed services business

How to ask for referrals for your managed services business

Most of our clients come to us when their well of word-of-mouth referrals has dried up. That’s a reactive approach to business development. As a managed services provider, you need a consistent flow of new leads to build a strong...

/ September 23, 2015
How to buy a good prospecting list as an MSP — and what it should cost

How to buy a good prospecting list as an MSP — and what it should cost

One of the questions we are asked most often here at Managed Sales Pros is, “Where can I buy a GOOD prospecting list at a reasonable price?”

/ August 19, 2015 / 1 Comment
cold calling for msps
Hot tips for effective cold calling during slow summer months

Hot tips for effective cold calling during slow summer months

Cold calling is a numbers game. It gets a whole lot harder in the summer months for a few reasons — one of them is plain old prospect unavailability. You can’t control the fact that all of your prospects are...

/ July 22, 2015
managed services
3 reasons a hot lead goes cold (and how to keep it from happening)

3 reasons a hot lead goes cold (and how to keep it from happening)

You had a great first call. It led to a great first meeting, and you’ve written the best managed services proposal ever. You’re ready to present it, but when you call your prospect to arrange a time, they aren’t responding....

/ July 15, 2015 / 2 Comments
managed service customers
How to retain managed service customers

How to retain managed service customers

You courted your SMB clients. You wooed them. You got them to sign that SLA, and now you’re married. But how do you keep the love alive?

/ June 10, 2015 / 1 Comment
cold calling
Cold calling tips for MSPs: Should I focus on a specific offering?

Cold calling tips for MSPs: Should I focus on a specific offering?

One of the first questions a client usually asks me is whether or not they should focus on a particular offering when they are looking for new business via cold calling. The answer is a very definitive “Sometimes!”

/ May 13, 2015
cold calling tips
Cold calling tips for MSPs: What to do when you can’t get through

Cold calling tips for MSPs: What to do when you can’t get through

If everyone picked up their own phone every time it rang, cold calling would be the easiest job in the world. If you’re cold calling regularly, you’ve likely been shut down by a few of these choice statements: ele“We’re not...

/ April 15, 2015
cold calling tips
Cold calling tips for MSPs: How to respond to “We already have that”

Cold calling tips for MSPs: How to respond to “We already have that”

If you’ve added cold calling to your sales and marketing strategy, you’ve likely been told “No, thank you!” in more ways than you can count.  Rejection and objections are part of the process, and there are multiple ways to navigate...

/ March 11, 2015 / 1 Comment
cold calling for MSPs
5 Reasons MSPs need to stop making excuses and start making cold calls

5 Reasons MSPs need to stop making excuses and start making cold calls

Call it cold calling.  Call it telemarketing.  Call it prospecting.  Call it whatever you want, but start doing it.  I’ll bet you just thought of a bunch of reasons why you aren’t using cold calling to grow your business.  I’m...

/ February 11, 2015