Carrie Richardson

All posts by Carrie Richardson

Carrie Lynn Richardson is a sales strategist, entrepreneur, and co-founder of Fox & Crow Group, where she helps managed service providers (MSPs) and technology companies build predictable, scalable revenue systems. With more than 20 years of experience in sales and marketing, she has built and exited multiple businesses and advised organizations across the IT channel. Richardson specializes in designing structured sales processes, aligning marketing and sales execution, and helping founder-led companies transition from referral-driven growth to disciplined, repeatable revenue operations.

Managed Services
Selling Managed Services: Lessons from an Insurance Salesman

Selling Managed Services: Lessons from an Insurance Salesman

I bought life insurance this year. I purchased it from a man who showed up at o­­ur new house completely unannounced one afternoon. He welcomed us to the neighborhood and asked us a few questions about why we had bought...

/ January 7, 2015
Selling Managed Services
Stop selling managed services

Stop selling managed services

Companies selling managed services is a little pet peeve of mine right now. Managed services is an industry term. It’s a business model, not a service offering. Your clients aren’t buying managed services, they are buying IT support. You don’t...

/ December 14, 2014